• Friday, Jan. 19, 2001
Fashion Emergency: Super Bowl Stat!

The thinking behind a new, irreverent campaign for Levi's Re-Issued 569 Jeans is straightforward: People are attached to their jeans. This concept is absurdly exaggerated, to the point where the pants are so valued that they are likened to a donated human organ.

Levi's agency, TBWA/Chiat/...

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