FCB New York Tops The One Show 2024 Global Creative Rankings
“Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA, topped The One Show rankings for the year's best work. "Dreamcaster" won 13 of FCB New York's 14 Gold Pencils, helping to make FCB the world’s top agency in The One Show 2024 Global Creative Rankings.
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Based on point totals for wins in The One Show 2024 announced last week during Creative Week in New York, FCB New York is the world’s top agency in The One Show 2024 Global Creative Rankings.

FCB New York earned the honor by winning 14 Gold Pencils and three Best of Disciplines. Rethink Toronto came out as the leading independent agency, taking home eight Golds and two Best of Disciplines.

Highlights of The One Show 2024 Global Creative Rankings are as follows:

 

 

Agency Rankings

  • 1. FCB New York
  • 2. Rethink Toronto
  • 3. McCann New York
  • 4. Marcel Paris
  • 5. TBWA\Media Arts Lab Los Angeles
  • 6. FCB Chicago
  • 7. Ogilvy PR New York
  • 7. Publicis Conseil Paris
  • 9. Dentsu Inc. Tokyo
  • 10. FCB Canada Toronto

 

 

Independent Agency Rankings

  • 1. Rethink Toronto
  • 2. Serviceplan Germany Munich
  • 3. Wieden+Kennedy Portland

 

 

Design Firm Rankings

  • 1. King Henry Studios London
  • 2. T-Change Design Studio Nanjing
  • 3. Bedow Stockholm

 

 

Brand-Side Agency Rankings

  • 1. Apple Marcom Cupertino
  • 2. Superette San Francisco
  • 3. Google Brand Studio San Francisco

 

 

Brand Parent Company Rankings

  • 1. AB InBev
  • 2. Kraft Heinz
  • 3. Unilever

 

 

Brand Rankings

  • 1. Michelob ULTRA
  • 2. Apple
  • 3. Orange

 

 

Non-Profit Client Rankings

  • 1. Digital Public Library of America
  • 2. Solar Impulse
  • 3. Minderoo Foundation

 

 

Production Company Rankings

  • 1. Helo West Hollywood
  • 2. Smuggler 
  • 3. Suneeva Toronto

 

 

Music & Sound Company Rankings

  • 1. Citizen Music New York/Los Angeles
  • 2. DaHouse Audio Los Angeles
  • 3. Field Day Sound Portland

 

 

Agency Network Rankings

  • 1. FCB 
  • 2. Ogilvy Group
  • 3. McCann Worldgroup

 

 

Independent Agency Network Rankings

  • 1. Rethink
  • 2. Wieden+Kennedy
  • 3. Serviceplan Group

 

 

Agency Holding Company Rankings

  • 1. Interpublic Group
  • 2. WPP
  • 3. Publicis Groupe

 

 

Highest Ranked Work

  • 1. “Dreamcaster” by FCB New York with 456 Studios New York for AB InBev, Michelob ULTRA 
  • 2. “WoMen’s Football” by Marcel Paris with Les Artisans du Film Paris and Prodigious Paris for Orange
  • 3. “ADLaM” by McCann New York for Microsoft

 

 

Country Rankings

  • 1. United States
  • 2. Canada
  • 3. France
  • 4. United Kingdom
  • 5. Australia

 

 

Region Rankings

  • 1. North America
  • 2. Europe
  • 3. Asia Pacific
  • 4. Latin America
  • 5. Middle East & Africa

 

 

The One Show 2024 Regional Agencies of the Year are as follows 

  • Asia Pacific Agency of the Year: Dentsu Inc. Tokyo
  • Europe Agency of the Year: Marcel Paris
  • Latin America Agency of the Year (tie): VML Colombia Bogotá; Grey Colombia Bogotá 
  • Middle East & Africa Agency of the Year: Ogilvy South Africa Cape Town
  • North America Agency of the Year: FCB New York

 

The One Show 2024 Global Creative Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on One Show Pencils, Merits and Special Awards, allocated as follows: Gold Pencil 45 points, Silver 21, Bronze 9, Merit 3, Fusion Pencil 90, CMO Pencil 90, SDG Pencil 90, Green Pencil 90, Penta Pencil 150, Best of Discipline 90, Best of Non-Profit 90, and Best of Show 135. 

In order to receive points for the agency rankings, an agency must be credited under the Primary Agency listing on the specific award win, and must be credited under one of these credit types: Agency, Digital Agency, Media Agency, or PR/Marketing Agency. When multiple agencies meet the above requirements on the same award win, the points for that win are divided equally among those agencies.

If the same entry wins multiple awards within a discipline or in multiple disciplines, the points for all awards and wins are counted towards the rankings.

All One Show 2024 Gold, Silver, Bronze Pencil and Merit winners were announced last week during Creative Week in New York.  A total of 20,038 pieces from 65 countries were entered in The One Show 2024.  Agencies, studios, brands, production companies and designers in 50 countries were awarded 184 Gold Pencils, 206 Silver, 280 Bronze, and 1,120 Merits.

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