Monday, June 25, 2018
  • Tuesday, Jun. 6, 2017
"The Field Trip To Mars" Wins AICP’s Best in Show Most Next Award
Lockheed Martin's "The Field Trip To Mars" produced by Framestore for McCann New York
Lockheed Martin's VR Experience produced by Framestore for McCann NY also scores honors in Next Experiential, Innovation categories
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The AICP Next Awards debuted this evening (6/6) at The Tishman Auditorium at The New School. Earning Best in Show distinction with the Most Next Award was Lockheed Martin’s “The Field Trip To Mars,” produced by Framestore for McCann New York.  The experience follows children on a school bus as they experience a trip to Mars via virtual reality. The winner of the Most Next honor directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to the Washington D.C chapter of Girls Inc. 

“The Field Trip To Mars” also captured honors in the Next Experiential and Next Innovation categories. 

The Next Awards judging chair, Nick Law, vice-chairman/global chief creative officer at R/GA--and the jury presidents – and select curators at large –from each category select The Most Next Award (Best in Show) from among the category winners. 

The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.  R/GA’s Law also emceed at the Next Awards ceremony. This year’s winners – along with all AICP Show honorees--will be available for viewing here.  Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognizes work in 11 categories: Integrated Campaign, Experiential, Experiential--Live Events/Broadcast, Social, Branded Content, Website, Mobile, Viral/Web Film, Virtual Reality, Innovation and Cause Marketing. 

The jury presidents and curators at large for the AICP Next Awards were: Tim Allen, Microsoft (Mobile);  Jill Applebaum, Facebook (Social); Winston Binch, Deutsch North America (Website); Susan Credle, FCB (Viral/Web Film); Kerstin Emhoff, PRETTYBIRD (Experiential - Live Events/Broadcast);  Jessica Greenwood, R/GA (curator at large);  Jeff Kling, Fallon Worldwide (curator at large);  Jonathan Mildenhall, Airbnb (Branded Content);  Chris Milk, Within & Here Be Dragons (Virtual Reality); Tor Myhren, Apple (curator at large);  Rob Reilly, McCann Worldgroup (curator at large);  Jaime Robinson, Joan (Integrated Campaign);  Vivian Rosenthal, Snaps (Innovation);  Jimmy  Smith, Amusement Park Entertainment (Cause Marketing); and Tereasa Surratt, Ogilvy (Experiential). 

MPC collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.

Besides bestowing awards, the AICP Next Awards proceedings presented live case studies for “The Field Trip To Mars” as well as to the winning Integrated Campaigns--Boost Mobile’s “Boost Your Voice” out of 180LA; and Kraft Macaroni & Cheese’s “Blind Taste Test,” out of CP+B.

The additional AICP Next Awards winners are:

Next Branded Content
NETSCOUT “Lo and Behold: Reveries of the Connected World”
Production Company/Development Company: Saville Productions
Advertising Agency: Pereira & O’Dell

Nike and Jordan Brand “We The People”
Production/Development Company: Doomsday
Advertising Agency: Wieden+Kennedy New York

The Atlantic “Typecast”
Production Company: O Positive
Advertising Agency: Wieden+Kennedy New York

Next Viral/Web Film
84 Lumber “The Journey”
Production/Development Company: Sanctuary Content
Advertising Agency: Brunner 

Kenzo “My Mutant Brain”
Production Company: MJZ
Advertising Agency: Framework

Motion Poems “How Do You Raise A Black Child”
Production/Development Company: Station Film

Next Virtual Reality
Oculus/NBA “Follow My Lead: The Story of the 2016 NBA Finals”
Production/Development Company: m ss ng p eces
Advertising Agency: Oculus

USA Networks “Mr. Robot Virtual Reality Experience”
Production/Development Company: Here Be Dragons

The New York Times Magazine “Great Performers: L.A. Noir”
Production/Development Company: Milk(vr)

Warner Bros. “Fantastic Beasts and Where to Find Them”
Production/Development Company: Framestore

Next Website
Google “Through the Dark”
Production/Development Companies: Exit Films, XYZ Studios
Advertising Agency: R/GA Sydney

Squarespace “Playing Lynch”
Production/Development Company: Wild
Advertising Agency: Preacher

Next Social
Cheetos “Cheetos Museum”
Production/Development Company: Caviar
Advertising Agency: Goodby, Silverstein & Partners

Lowe’s “In-a-Snap”
Production/Development Company: Humble
Advertising Agency: BBDO New York

Next Cause Marketing
Sandy Hook Promise “Evan”
Production Company: Smuggler
Advertising Agency: BBDO New York

SK-II “Marriage Market Takeover”
Production/Development Company: Tool
Advertising Agency: Forsman & Bodenfors

Whirlpool “Care Counts”
Production/Development Companies: Goodstory Films, C41 Media
Advertising Agency: DigitasLBi Chicago

Next Experiential
Lockheed Martin “The Field Trip to Mars”
Production/Development Company: Framestore
Advertising Agency: McCann New York

Nike “NIKEiD VR Studio”
Production/Development Company: Joia Studio
Advertising Agency: R/GA Buenos Aires

Burger King “Whopper Sign”
Production/Development Company: BULLITT
Advertising Agency: DAVID 

Next Experiential – Live Events/Broadcast
The Ad Council “Fans of Love”
Production/Development Company: Tool
Advertising Agency: R/GA

SK-II “Marriage Market Takeover”
Production/Development Company: Tool
Advertising Agency: Forsman & Bodenfors

Tomcat Rodent Control “Tomcat Facebook Not Live”
Advertising Agency: Barton F. Graf

Next Innovation
Transport Accident Commission “Meet Graham”
Production/Development Companies: Flare Productions, Airbag Productions
Advertising Agency: Clemenger BBDO Melbourne

Lockheed Martin “The Field Trip to Mars”
Production/Development Company: Framestore
Advertising Agency: McCann New York

Credits for ScreenWork: 

Client Sandy Hook Promise Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Peter Alsante, creative director; Bryan Stokely, copywriter; Martin Zelcs, art director; Julian Katz, group executive producer; Sean Stogner, communications planning director. Production Smuggler Henry-Alex Rubin, director; Patrick Milling Smith, Brian Carmody, partners; Drew Santarsiero, exec producer; Leah Allina producer; Ken Seng, DP. Postproduction NO6 Jason Macdonald, editor; Nick Schneider, additional editor; Corina Dennison, exec producer; Malia Rose, post producer; Ed Skupeen, Mark Reyes, Flame artists; Stuart Wheeler, colorist. Audio Post Heard City Stefano Campbello, Evan Mangiamele, mixers; Sasha Awn, exec producer.

Credits for ScreenWork: 

Client Kenzo Parfums Creative/Production MJZ Spike Jonze, writer/director; Humberto Leon, Carol Lim, exec producers; Natalie Farrey, Vincent Landay, producers; Amanda Adelson, co-producer. David Zander, president (MJZ); Eriks Krumins, exec producer for MJZ; Hoyte van Hoytema, DP; KK Barrett, production designer; Ryan Heffington, choreographer; Heidi Bivens, costume designer. Editorial Eric Zumbrunnen, editor. VFX Digital Domain, Venice, Calif. Tiffani Manabat, VP/EP/advertising & games; Janelle Croshaw, VFX supervisor; Alex Michael, Eric Kimelton, post producers; Adam Bennink, Lonnie Iannazzo, associate production managers; Jody Wilson, digital production manager; Joel Behrens, DFX supervisor; Brian Gazdik, CG supervisor; Christopher Doulgeris, Hidrun Haraldsdottir, Evan Langley, Jason Selfe, compositors; Rob Fitzsimmons, Benjamin Nowak, environments; Lee Carlton, David Liu, Kui Han Lee, Chris Nichols, digital artists; Victor Grant, FX artist; Adam Bacon, Peter Choi, Phylicia Feldman, Janet Freedland, roto artists; Jesse James Chisholm, Doron Kipper, on-set data integration; James Moorhead, integration artist; Thorsten Knatz, VFX editor. (Toolbox: Nuke, Houdini, Mantra, Track) Rebellion VFX, Venice, Calif. Jake Maymudes, owner/VFX supervisor; Francisco Ramos, VFX producer. Music Song: Mutant Brain (feat. Assassin) by Sam Spiegel X Ape Drums. Performer “Margaret” played by Margaret Qualley.

Credits for ScreenWork: 

Production Station Film Seyi Peter-Thomas, director; Caroline Gibney, exec producer; Jeffrey Kim, DP. Editorial Gabriel de la Mora (Crew Cuts), editor.

Credits for ScreenWork: 

Client SK-II Agency Forsman & Bodenfors, Stockholm Sophia Lindholm, Karina Ullensvang, art directors; Tove Eriksen Hillblom, copywriter; Christian Sunden, designer; Alexander Blidner, film producer; Peter Gaudiano, digital producer; My Troedsson, planner. Production Tool Floyd Russ, director; Mary Church, producer; Jacob Moller, DP. Editorial Cut+Run Robert Ryang, editor. Music Future Perfect Music Victor Magro