Production studio Florence has signed commercial and music video director Dan Carr for representation. Carr had been freelancing with the Los Angeles-based Florence for a few years. This marks his first official roster signing.

The L.A.-based Carr has helmed projects for clients including Coca-Cola, Disney, FIFA World Cup, Dunkin’, and The Atlantic, and has worked with the likes of Josh Groban and The Muppets. 

Carr’s recent project for French musician Myd’s track Let You Speak captures the joy that comes from feeling free and unbound. Stunning architectural locations and breathtaking natural backdrops are juxtaposed against the bumbling antics of Myd and his two-person film crew, while the artist’s funky and spirited track provides another dimension of contrast. 

“As a director, I’m constantly looking for stories exploring complex human emotions and unique human perspectives that form an emotional connection between the subject and the viewer,” said Carr. “I’m excited to be at a place like Florence where they look to take chances and nurture growth in a range of viewpoints and ideas.”

Jerad Anderson, founder/EP of Florence, said of Carr,  “He has his finger on the pulse of culture and has a knack for lending unique humor and style to everything he does.”