Florence Bellisson has returned to BETC Etoile Rouge, taking on the role of chief creative officer, working alongside fellow CCOs Brune Buonomano and Delphine de Canecaude.
Bellisson rejoins the Paris agency after spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermes and more recently at Publicis Luxe. Her first tour of duty at BETC Etoile Rouge lasted 15-plus years, working in particular on the Air France account. Now she will be in charge of managing all of the agency’s creative work and overseeing creatives, producers and artists.
The trio of Bellisson, Buonomano and de Canecaude aims to continue the agency’s expansion and transformation with a management team strengthened by young talent, including:
--Erminia Nusswitz, who joined BETC Etoile Rouge in 2015 and previously new business and marketing director, is appointed to deputy managing director. In her new role, she will accompany Bellisson, Buonomano and de Canecaude in the shop’s operational management and will continue to lead development strategy, new business and marketing.
--Augustin Laffuge joins BETC Etoile Rouge as global business director and will manage the Givenchy Beauty account that the agency won at the end of 2018, as well as Van Cleef & Arpels. Laffuge worked for Publicis for more than 10 years. He began at Publicis Net, moved to Marcel and more recently worked at Publicis Luxe where he was mainly in charge of the Lancôme account.
--And Fabien Le Roux, who has been with BETC for more than five years, is now BETC Etoile Rouge’s head of strategy. A novelist and Sciences Po/Ecole Normale Supérieure graduate, Le Roux has recently launched BETC Teens, an offer dedicated to the study of 12-17-year-olds around the world, providing brands with studies, focus groups and beta tests in order to better understand future generations.
Around this management team is a collective made up of over 70 different talent and personalities who strive to build brands’ cultural footprints in the luxury, fashion and beauty industry. Inspired by the purple economy, this approach considers that brands can have a positive or negative impact on their cultural environment. BETC Etoile Rouge’s mission: build the most positive and constructive impact for brands.
BETC acquired Etoile Rouge, an indie agency founded by de Canecaude, and merged it with BETC Luxe in 2018 to create BETC Etoile Rouge, a BETC Group shop dedicated to luxury, fashion and beauty brands.