• Friday, Jan. 22, 1999
FOX Trots To Super Bowl XXXIII Tune Of $1.6 Million Per :30: Ad Lineup Contains Familiar Names, Some Surprises.

Even before the coin toss, Super Bowl XXXIII has set a record, fetching FOX an average of $1.6 million per 30-second spot. That amounts to a 23% increase over the $1.3 million NBC got last year. And some advertisers have gone even higher than the average for additional leverage come Jan. 31,...

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