- Friday, Jun. 15, 2018
- NEW YORK
FX Networks was named North America Marketing Team of the Year for the eighth consecutive year at the 2018 PromaxBDA Promotion, Marketing and Design Awards on Thursday night (6/14). CNN Worldwide took home Marketing Team of the Year for the fourth consecutive year in the Global Excellence competition.
PromaxBDA’s annual awards recognize outstanding achievement in entertainment marketing and design. Assorted winners of the two separate competitions—North America and Global Excellence—were honored during a gala ceremony at the New York Midtown Hilton. The North America competition celebrates the year’s best achievements in entertainment marketing across all screens. The Global Excellence Awards honor the best work in all categories from across the globe including on-air, online and on-the-go from across the globe.
FX Networks was recognized for a range of work, including mobile app designs, promotional websites, trade campaigns and programming promos across print, digital and social platforms. FX’s gold-winning campaigns that solidified the network’s title as Marketing Team of the Year included: a comedy program promotion campaign for season eight of Archer which won multiple golds for a handful of multimedia spots; the on-air art direction and design package for Baskets; the Cult campaign for season five of American Horror Story; a series of Legion: Inside Look spots in the “Behind the Scenes” promo category; The Americans season five which was honored in the dramatic program campaign category; and the networks’ “Perfectly Uninterrupted” campaign which scored multiple golds.
Meanwhile CNN Worldwide garnered Global Excellence Marketing Team of the Year on the strength of such work as branded content for Anthony Bourdain’s Explore Parts Unknown, which comes as a bittersweet victory on the heels of the celebrity chef’s suicide. CNN’s branded content also included teaming up with Volvo for Racing the Sun. The two companies created virtual reality and 360-degree video around the 2017 solar eclipse. CNN was also recognized for its campaigns promoting History of Comedy and CNN Soundtracks: Songs That Defined History. Finally, CNN was honored for its campaign that took a political stand by addressing “fake news” and the role of TV reporting with it’s Facts First campaign.
P+A, Stun score major honors
Los Angeles-based P+A was awarded North America Agency of the Year for work done on FX’s American Horror Story: Cult and Hulu’s The Handmaid’s Tale, while last year’s North America agency winner, Stun, was honored as Global Excellence Agency of the Year.
The PromaxBDA North America Agency of the Year award is given to the agency that collects the most individual awards across the gold, silver and bronze categories. P+A took home seven golds and two silver and bronzes across the competition.
After being named North America Agency of the Year in 2017, Los Angeles-based Stun is back as Global Excellence Agency of the Year in 2018.
Overall, Stun won three golds, three silvers and five bronzes in the global excellence categories, with several of those awards coming in digital and mobile arenas.
Stun brought home gold for: its mobile application design for CNN’s Soundtracks: Songs That Defined History; its online takeover for CNN’s The Nineties homepage; and for CNN’s History of Comedy campaign, which featured museum-goers wandering through an exhibit of top comedic moments. Stun also was part of CNN’s overall winning campaign for Parts Unknown--this included silver for key art which showed Bourdain visiting Antartica.
The awards ceremony was hosted by Tone Bell, who is starring in new CBS comedy Fam this fall with Nina Dobrev. Bell also starred in Netflix’s Disjointed with Kathy Bates and NBC’s Whitney with Whitney Cummings.
To see all of the winners, click here.