- NEW YORK & LOS ANGELES
Geoff Edwards has joined the leadership team of business agency GALE as executive creative director. He brings 20 years of advertising and entertainment industry experience to his new roost which has to its credit data-driven business strategies for such brands as T-Mobile, BMW, Chipotle and Santander. Edwards will oversee brand creative and execution at GALE where he’s been working with the executive team on various projects for the last six months before now officially coming on board.
Edwards joins GALE from TBWA\Media Arts Lab, the bespoke agency for Apple where he led the services department and launched the highly anticipated Apple TV+ subscription service. He also led the global product launch of the AirPods Pro leading to 60 million sold in 2019. Prior to this, he was VP, executive creative director at R/GA Los Angeles, where he helped build brands such as Disney, Nike, PepsiCo, and the Hollywood Foreign Press Association. As head of creative at CAA Marketing, Edwards created award-winning branded content for Jimmy Johns and Anheuser-Busch.
“We pride ourselves on attracting talent who come to the table with a uniquely formed expertise and point of view. We’re doing the work to make the right investments in our team, and Geoff is precisely that caliber of talent,” said GALE CEO Brad Simms. “His experience in launching some of the world’s most favored products and brand campaigns, coupled with his passion for using creativity to promote peace and change around racial inequality through his non-profit, Saturday Morning (as co-founder), bring a special element to GALE that will push us to serve our clients for the better, and propel us even further as a business strategy leader.”
Edwards related, “GALE is truly unique and my chemistry with Winston (Binch, chief brand and experience officer), Brad and other leaders sealed the deal. I’m impressed by their ability to blend business knowledge with creative insight, all while being rooted in the foundation of data intelligence.”