• Friday, Aug. 23, 2002
Getting Lowdown And Immersed In French For Levi's

French Dictionary," a new spot for the Low Rise line of jeans by Levi Strauss & Co., has a car chase, a love story, an underwater scene and even some character development—all in 60 seconds. The ad, New York agency Bartle Bogle Hegarty's (BBH), first U.S. outing for Levi's since winning the...

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