• Friday, Oct. 2, 2009
Goodby Debuts Online Rock Opera For The California Milk Board
  • LOS ANGELES
  • --

For Steve James, executive director of the California Milk Processor Board--known for its "got milk?" mantra which has become a longstanding part of popular culture--the inspiration for the CMPB's latest advertising/marketing campaign can be summarized in a scene from This Is Spinal Tap...

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