Saturday, March 23, 2019
  • Wednesday, May. 24, 2017
Google Monitoring Digital Advertising's Impact On Consumer Spending In Physical Stores
  • SAN FRANCISCO, Calif.
  • --

Google already monitors online shopping — and now it's keeping an eye on physical stores to try to sell more digital advertising.

The internet company said Tuesday that a new tool will track how much money people spend in merchants' brick-and-mortar stores after clicking on their digital...

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