- Thursday, Apr. 12, 2018
The directing team Kronck--consisting of Jessica Benzing and Maximilian Gerlach--has signed with Great Guns for U.S. representation.
The German duo has directed spots for such brands as Coca Cola, Loctite Super Glue, Allianz, Durex, Sony Erickson. Kronck has won multiple awards worldwide at notable events including the Gold at the Global Awards, being shortlisted at the Cannes Lions, Gold at the New Media Awards, Special Jury Prize at the Amsterdam Film Festival, BVMI, and 1st Prize at The Indie Gathering.
Kronck scored two recent awards at the 2017 Global Awards for OTC and direction for their ad with MometaHEXAL. This quirky and surreal spot titled “A World Without Hay Fever” follows three people being one with nature thanks to their new hay fever spray. The spot exemplifies Kronck’s vibrant and humorous directing style.
Carl Wyant, executive producer at Great Guns U.S., said, “As a female and male creative partnership, Kronck on some level already defies categorization. Coupled with their comedic visual storytelling and unique art design, Kronck’s work references fashion, music, art, pop and youth culture - making them relevant to so many brands. Ultimately, it’s just amazingly fun to look at. Everyone who’s seen Kronck’s reel realizes how fresh and imaginative they are for the American market, and all of us at Great Guns are very excited to have them on board.”
Kronck is repped in Germany by MGMT Worldwide, and in the U.K. by Archer’s Mark.