- NEW YORK
Grey Group Global Health & Wellness has hired Laura Potucek and Guy Mannshardt Bricio as group creative directors, reporting to Tim Jones, chief creative officer, Pharma. The Health & Wellness practice at Grey has built major business momentum, winning 20 new clients since 2020, adding over 150 people to staff in New York alone, and launching five new international Health & Wellness studios.
Potucek and Bricio join fellow group creative directors Ron Lewis and Josh Eastman at the helm of the department.
Potucek comes from the FCB Health network, where she worked at both Area 23 and FCB Cure. Her creative pedigree is evident in the multi-award winning work for “The Anti-Trafficking Exam,” and “Strikes without Warning” oncology campaign for Lazanda. Potucek also has a track record of leading the charge for change as the co-chair of the FCB WE Council championing inclusion, celebrating diversity, and providing career and development support. She has over 19 years of experience launching and building pharmaceutical brands and has won multiple international creative awards from Cannes to Clio’s.
Bricio’s experience spans multiple continents and agencies, from Langland to Area 23, winning a pride-full of Lions and helping his agencies win multiple “Agency of The Year” awards along the way. His impeccable eye for art direction and design is evident in the “One Word” film for Constant Therapy and the Gold Lion winning “Change Gout” campaign. Bricio has over 10 years of experience in both healthcare and consumer and is a regular on international jury panels and award shows.