“Break a leg” is theatrical slang for good luck. But there’s more than luck involved in breaking successfully into the industry and evolving into a working producer and/or director.
Each step along the way is a challenge—one we hope to make a little easier through career advice offered by a cross-section of producers from the ad agency and production house sectors.
To help foster opportunities for those seeking a meaningful foothold in the business—and in the spirit of SHOOT’s 16th New Directors Showcase event set for Thursday evening, May 24, at the DGA Theatre in NYC—we invited agency and production house pros to offer career counsel to aspiring directors and producers.
To gain prudent career-building advice, SHOOT posed the following four questions to established producers:
1) What advice do you have for new directors?
2) What advice can you offer to up-and-coming producers?
3) Learning is an ongoing process even for the most seasoned producer. Would you share a recent lesson learned on the job, perhaps related to a project involving new technology (i.e., VR, AR, AI, etc.) or another experience?
4) What recent project are you particularly proud of—and why? You can include a direct link to it.
Here are portions of some of the feedback and informed counsel we received.
CLICK HERE to page through the survey responses, or click on the NAME or HEADSHOT below.
|Paul Albanese||Managing Director, Broadcast Production||David&Goliath|
|Brett Alexander||SVP, Executive Producer||The Martin Agency|
|Nathy Aviram||Chief Production Officer||McCann NY|
|Justin Barnes||Partner & Creative Director||Versus|
|Kira Carstensen||Global Managing Partner||Merman|
|Melissa Ciampa||Founder/Executive Producer||Spittn Image|
|Sophie Gold||Executive Producer||Wondros|
|Chris Grey||Director of Production||Legwork Studio|
|Joe Grundhoefer||Head of Integrated Production, Sr Partner||Carmichael Lynch|
|Diane Jackson||Chief Production Officer||DDB Chicago|
|Loretta Jeneski||Executive Producer||Nonfiction Unlimited|
|Mike Lobikis||Executive Producer||Mass Appeal|
|Ted Markovic||Managing Director||Steelhead|
|Stacy McCann||Sr Director of Integrated Production||WONGDOODY|
|James McPherson||EVP Head Of Integrated Production||GREY/TOWNHOUSE|
|Allen Perez||VP Creative Director of Production||Orcí|
|Luke Ricci||President & Executive Producer||Bullitt|
|Josh Shadid||Executive Producer||Lord Danger|
|Christine Sigety||SVP, Director of Integrated Production||Fitzco|
|Matt Silliman||SVP, Executive Producer||22squared|
|Amber Wimmer||Director of Interactive Production||KBS|