• Friday, May. 14, 1999
Growing Legos: asher&partners' Bruce Dundore plants the seed.

There were some inherent challenges when it came to creating the campaign for Legoland California, the state's first new theme park in 25 years. For one, the park hadn't been built yet, so it couldn't be captured on film. And even if such a shoot had been possible, Legoland wouldn't feature the...

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