• Friday, Jan. 5, 2001
GS&P, Murro Get Ants-y For "Got Milk?"

Sustaining a successful ad campaign, such as the California Milk Processor Board's (CMPB) decade-old "Got Milk?," has its challenges. But according to creative director Jeff Goodby of San Francisco-based Goodby, Silverstein & Partners (GS&P), there are advantages to a long-running...

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