- SAN FRANCISCO
Independent agency Erich and Kallman has bolstered its sr. leadership team, naming Kati Haberstock as executive head of production and operations, and Sarah Holbrook Bolding as director of brands.
Haberstock now leads and manages Erich and Kallman’s production department including business affairs. She is a seasoned production leader with more than 25 years of international experience producing cutting-edge creative work. Prior to joining Erich and Kallman, Haberstock was the director of production and business affairs at Mekanism in Los Angeles where she oversaw creative productions for clients including Peloton, Charles Schwab, Pepsi, HBO, Alaska Airlines, OkCupid, Method, Muscle Milk, Miller Coors, Ben & Jerry’s, Talenti, Sling TV, Instagram and Papa Murphy’s. She was the Production Design Jury president for the 2021 D&AD Awards and has won Effies, Cannes Lions Clios, AICP Awards and more.
As director of brands, Bolding is responsible for overseeing multiple client accounts including Great Wolf Resorts, Lucid Motors and Disney+, as well as supporting the agency’s new business efforts. She brings more than 20 years of consumer advertising experience and was most recently sr. director, brands at Phillips 66, where she led all brand marketing efforts for four fuel brands with more than 90 years of history, including Phillips 66, Conoco, 76, and Phillips 66 Aviation. Prior to Phillips 66, Bolding spent 15 years at various advertising agencies and startups including GSD&M, Crispin Porter+Bogusky and LatinWorks. Throughout her career, she has worked with major brand clients such as Volkswagen, Burger King, Harley-Davidson, Walmart, Kohler, Smartwool, PayPal, Coca-Cola, Ask.com, Golfsmith, Kinko’s, Charles Schwab, The Steel Alliance and more.
“Sarah and Kati are proven leaders and the best in their respective disciplines. They share our conviction for doing the work, solving problems, and leveraging our team’s creative marketing firepower to help our clients grow,” said Steven Erich, co-founder and president, Erich & Kallman. “Coming over from the client side most recently, Sarah brings a deep understanding of the challenges and opportunities our clients are facing today and will be an effective partner in tackling those alongside them. Kati is a double threat--someone who successfully finds innovative solutions while seamlessly managing all aspects of a production department.”
Erich and Kallman experienced unprecedented revenue growth in 2021 and a double-digit increase in AOR relationships with clients including Dole Packaged Foods, Friendly’s Restaurants, Great Wolf Resorts, Sunbrella, and Meineke Car Care. The agency has also grown through project work for Disney+, Hershey, Lucid Motors, KRAVE Jerky, ZOA Energy Drinks, Kelly Services, KardiaMobile, Take 5 Oil Change, and New Belgium Brewing.