Global experience and production company HELO has partnered with Bobbi “mamahotdog” Rich, a multi-faceted director, production designer, storyteller and more, Rich will be working with HELO’s clients to direct and produce a variety of commercial work.  

Rich started her career as a story and field producer for TV series including American Pickers and Going Cambo. Recently, she was the art director for the Joe Berlinger Netflix series Crime Scene and the production designer for the Vimeo Staff pick, Assholes. She spent the past year on the creative direction and interior design of Nashville’s new experiential 70’s inspired hotspot, “The Dive Motel & Swim Club,” which has been featured in Condé Nast’s top experiential hotels of 2020 as well as Architectural Digest. 

Rich is also an accomplished director within the music industry, having helmed dozens of music videos, live performances, creative direction, album art, and other promotional content for artists such as Brittany Howard, Enrique Iglesias, Elton John, Nathaniel Rateliff, Marg Price, The Pixies, and more. 

“We’ve admired Bobbi’s work over the years and felt her distinctive style, energy, and approach fit the direction HELO is going in,” said Brendan Kiernan, co-founder of HELO. “Bobbi’s familiarity with our team of directors and creators means we can get to work on our upcoming projects immediately, and we know she’ll fit right in. Bobbi brings out the best in every person she works with, and she will bring her passion and creativity to both our clients and work.” 

“Joining HELO was an easy decision for me,” said Rich. “My experience in art direction and set design pairs nicely with HELO’s signature design aesthetic. I am eager to bring my enthusiasm for stylistic, cinematic directing to the company’s clients and continue to create show-stopping pieces of work commercially and beyond.” 

Rich is currently working on several projects, including a documentary executive produced by Jeff Tremaine and Johnny Knoxville about music industry legend Phil Kaufman titled The Road Mangler, a documentary series titled Mother Truckers Convoy, and the series Swipe Left.