Creative production studio HELO has signed director and viral TikTok creator Maris Jones to its roster of global talent for commercials. This marks her first signing with a production house for representation as a spot director.

Recognized by hundreds of thousands of followers across TikTok and Instagram, Jones’ videos encompass modern-day pop culture homages to retro music, film, and fashion, and social media campaigns for leading international brands. With a passion for 1970s rock, she recently completed a campaign with Yoko Ono and the John Lennon Estate for a re-release of “Hold On (Ultimate Mix),” in addition to a merchandise photo shoot and video campaign for the Rolling Stones. In collaboration with Joe Biden for President, she also produced a short film inspired by classic RPG titles like “The Sims” and the “Zelda” franchise to encourage youth to vote. Drawing inspiration from her vivid imagination, love of classic rock, and childhood experience making whimsical videos with toys as props, Jones’ work offers a fresh perspective with a nostalgic twist. A versatile creative, Jones is a prolific visual storyteller with the breadth of creative chops to take ideas from concept through final delivery.

Jones shared, “HELO’s creative approach places a heavy emphasis on design and use of visual aesthetics to enrich storytelling and make projects standout, which aligns with my personal style and vision. While a lot of my projects have been solo endeavors, I love collaborating with other creatives to make things no one ever imagined possible.”

Jones’ recent commercial work includes campaigns for Hulu, Netflix, Gucci, Valentino, Converse, TikTok, Adobe, Universal Music and LG. She is represented by Andrew Leib with Red Light Management. 

“The lines are blurring between traditional advertising and use of new technologies and immersive experiences to help brands tell more engaging stories,” said Justin Moore-Lewy, HELO co-founder and partner. “Maris’ expertise goes beyond traditional advertising and speaks to youth culture from a place of authenticity, developing innovative narratives and experiences for brands that entertain first-and-foremost.”

Brendan Kiernan, HELO co-founder and partner, added, “Maris is a standout influencer and creator who shines both in front of and behind the camera, and brands are incredibly lucky to benefit from her vision and expertise on both sides of the lens.” Kiernan described Jones as “a powerhouse female filmmaker who has such a unique and defined artistic vision. Maris is a director, world builder, and experience creator, and we look forward to tapping into her versatile skillset and experience across future projects at HELO.”