Hey Baby Adds Directors Poppy Gordon, Duncan Wolfe
Poppy Gordon (l) and Duncan Wolfe
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Directors Poppy Gordon and Duncan Wolfe have joined the roster of L.A.-based commercial production house Hey Baby.

This marks Gordon’s first commercial representation. She studied at the European Graduate School in Switzerland under image-makers such as Chris Kraus, Claire Denis, and Catherine Breillat. Gordon has served in both production and agency roles. Most recently she has worked with brands via her creative studio, Feral NYC, which specializes in projects spanning print, film, and new media, as well as immersive experiences. 

Her work for Nike, Unilever, PayPal, and the WAV app reveals a knack for crafting highly visual narratives that combine vibrant art direction with pop-influenced VFX. On the film side, Gordon entered 2020 with her debut short, For Your Consideration, which was selected to screen at several film festivals, seven of which are Academy accredited. The film follows three entitled young women determined to party at Sundance by making a selection-worthy film. In an unholy fusion of wokeness and cluelessness, they build a narrative from atop the high perch of their privilege.

Gordon was drawn to Hey Baby largely by its executive producer Johnny Parker whom she says “understands what it takes to back a female director in our industry. That’s so important to me, to have the mentorship of a company that has the desire and the ability to truly facilitate my creative growth and success.” 

Duncan Wolfe
Hailing from the Midwest, Wolfe has a background in art history, photography, and political communications. Wolfe’s interest in politics intersected with his growing obsession for emotional yet efficient storytelling, leading him to land the dream gig of working in Barack Obama’s White House. The images captured by Duncan while serving as a digital content strategist and filmmaker for the 44th President reveal his ability to humanize policy through real-life narratives and moments of fleeting beauty. 

In the commercialmaking realm, Wolfe has crafted stories for a diverse range of clients including Amazon, Jack Daniel’s, Miller Light, Fossil, McDonald’s, Lincoln, Toyota, and HP.

Duncan, who was previously represented by ONE at Optimus then by Chicago-based Tessa Films, has also earned a Vimeo Staff Pick for his film Ponokamita about Montana’s Blackfeet tribesmen who break wild horses for the rodeo.

Wolfe is an alum of SHOOT’s 2015 New Directors Showcase.


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