Monday, July 15, 2019
  • Monday, Sep. 26, 2016
IAB Delves Into VR’s Promise, Challenges In The Ad Arena
  • NEW YORK
  • --

The Interactive Advertising Bureau (IAB) and its Mobile Marketing and Digital Video Centers of Excellence released “Is Virtual the New Reality?: A Market Snapshot of VR Publishing and Monetization.” This comprehensive report explores virtual reality’s promise and pitfalls as “the next big thing...

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