- NEW YORK
Industrial Color Studios has acquired Click3X, the pioneering film, video and postproduction studio founded in 1993 by Peter Corbett and known for its industry expertise spanning such areas as VR, AR, CGI and live streaming. Financial terms of the deal were not disclosed.
Industrial Color Studios is a visual content production company with integrated offerings designed to support marketers, brands, agencies and the wider production industry with solutions for today’s digital commerce marketplace. Founded in 1992, Industrial Color provides services ranging from full image capture and e-commerce photography to production support to post services including creative editorial, color grading and CG.
With offices in New York and L.A., Industrial Color has developed its own proprietary systems to support online digital asset management for video editing and high-speed file transfers for its clients working in broadcast and print media. The company has built a reputation as a leading, end-to-end visual content production provider, partnering with top brands, agencies and creative professionals to accelerate multi-channel creative content.
Click 3X founder Peter Corbett has co-founded numerous companies specializing in both traditional and emerging forms of media. These include Media Circus (a digital production and web design company), IllusionFusion, Full Blue, ClickFire Media, Reason2Be, Sound Lounge and Heard City. The latter two are not part of the Industrial Color Studios acquisition but the status of Media Circus, IllusionFusion, Full Blue, Clickfire Media and Reason2Be is still being negotiated relative to their relationship to Industrial Color Studios.
A long-time member of the DGA as a commercial film director, Corbett emigrated to the U.S. from Australia to pursue a career as a commercial director and, shortly thereafter, segued into integrated media and mixed media, becoming among the first established film directors to do so. Known as a specialist in integrating video and digital production, Corbett and his companies have consistently been in the vanguard, both creatively and technologically, working in a range of disciplines across multiple media and distribution platforms. Projects produced at Click3X have been honored with assorted awards, including Cannes Lions, Clios, and Andy Awards. Click3X also was presented with the Crystal Apple Award, presented by the New York City Mayor’s Office of Media and Entertainment, in recognition of its contributions to the city’s media landscape.
“We’ve seen a growing need for video production capabilities and have been in the market for a partner that would not only enhance our video offering, but one that provided a truly integrated and complementary suite of services,” said Steve Kalalian, CEO of Industrial Color Studios. “And Click3X was the ideal fit. While the industry continues to evolve at lightning speed, I’ve long admired Click3X as a company that’s consistently been on the cutting edge of technology as it pertains to creative film, digital video and new media solutions. Our respective companies’ share a passion for creativity and innovation, and I’m incredibly excited to share this unique new offering with our clients.”
Corbett, president of Click3X, said, “When Steve and I first entered into talks to align on the state of our clients’ future, we were immediately on the same page. We share a vision for creating compelling content in all formats. As complementary production providers, we will now have the exciting opportunity to collaborate on a robust and highly-regarded client roster, but also expand the company’s creative and new media capabilities, utilizing over 200,000 square feet of state-of-the-art facilities in New York, Los Angeles and Philadelphia.”
The added capabilities Click3X gives Industrial Color in video production and new media mirrors its growth in the field of e-commerce photography and image capture. The company has recently opened a new 30,000 square-foot studio in downtown Los Angeles designed to produce high-volume, high-quality product photography for advertisers. That studio complements the company’s existing e-commerce photography hub in Philadelphia, making it a major resource for marketers utilizing every aspect of the web to drive sales.