Saatchi & Saatchi UK has appointed Jess Ringshall as chief production officer.

The newly created role will see production play a bigger part in the ideation process. Ringshall joins and will work closely with the executive team, reporting to CEO Chris Kay.

Ringshall comes from a varied background having worked across entertainment and advertising, helping brands tap into cultural moments. She joins Saatchi & Saatchi from 750mph, where she spent 18 months as EP and worked with brands such as IKEA, PlayStation and Bodyform.

Prior to 750mph, Ringshall co-founded and ran a consultancy business, which specialized in entertainment partnerships and helping brands and agencies better understand, access and navigate the world of entertainment.

Before founding her consultancy, she spent nine years at Grey London, rising through the ranks from assistant producer to head of content production, delivering Cannes-winning content for brands including P&G, Lucozade, HSBC and Volvo.

Ringshall said, “It’s an exciting time to join a creative company with such a legacy, and big, bold ambitions for the future. Saatchi & Saatchi is bursting with opportunity for new creative ideas to influence the next generation of tastemakers. My focus is to make our work distinctive and influential by involving production right at the beginning of the process.”

Ringshall’s appointment is the latest in a slew of hires for the agency, including the recent appointments of managing partner Alicia Iveson and strategy partner Olivia Stubbings. The appointment also follows recent new business wins for Churchill, Siemens, and BT Sport.