• Friday, Oct. 6, 2000
Jim Tozzi

When he was casting "Wigs," Jim Tozzi learned that one head can be better than two, or even three. In "Wigs"—the latest Tozzi-directed spot in the wacky Rice Krispies Treats campaign via Leo Burnett Co., Chicago—a bald man dons a brown suit and a wig sculpted from chocolate Treats and heads for...

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