Joe Burke has been promoted to EVP/chief creative officer at MARC USA, overseeing the ad agency’s three offices in Chicago, Pittsburgh and Boston. Burke joined MARC USA in 2011 and was formerly executive creative director in the Chicago office.
Burke’s experience includes creative leadership roles at DDB, Element 79, FCB and JWT prior to MARC USA. He is perhaps best known for the iconic, multi-award-winning “Is It in You?” campaign for Gatorade. His work also spans such brands as Rite Aid, True Value, Payless ShoeSource, Ruby Tuesday, Navistar, Quaker Oats, Life Cereal, Capitol One, Frito-Lay, Coors and American Family Insurance.
Cari Bucci Hulings, president of MARC USA, said, “Joe is the ideal creative. He’s a truly gifted storyteller, but just as important, he’s such a great leader and genuinely good person – committed to mentoring and developing talent.”
Burke has won assorted creative awards but said he’s most proud of his multiple EFFIEs and the real business results he has achieved for his clients. He adds, “I love the entrepreneurial vibe at MARC USA. From the day I got here, the agency has honored entrepreneurialism and independence – always brave and always seeing brands in fresh, new ways. These are critical factors in making great work happen.”