Johannes Leonardo Adds Creative Directors Blastorah, Grech, Smiling
Johannes Leonardo creative directors (l-r) Ray Smiling, Omid Amidi, Dan Grech, and Alice Blastorah.
ACD Amidi promoted to creative director at NY shop
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Johannes Leonardo has added creative directors, Alice Blastorah, Ray Smiling and Dan Grech. 

The trio signifies a new era of creative leadership for Johannes Leonardo and will help the agency to continue to deliver transformational ideas to clients including Volkswagen, adidas Originals, MassMutual, EA Sports and Gap. The new faces of leadership at Johannes Leonardo also extend to the recent promotion of Omid Amidi, an ACD who’s become a creative director. Amidi has spent the last three years at the agency working across multiple creative projects and AOR relationships.

Blastorah joins Johannes Leonardo following three years at Saatchi and Saatchi Los Angeles where she crafted multiple-award winning campaigns for Toyota Global Olympics and Paralympics. Over the course of her career Blastorah has held art director roles at Deutsch LA and BBDO as part of creative teams for clients including Volkswagen, Target, and Pepsico.  

Smiling arrives from BBDO where he worked on Foot Locker and before then from Droga5 where he was part of the creative team on the Under Armour and Covergirl accounts. Over the course of Smiling’s six year career in advertising, he has worked at agencies including 72&Sunny and R/GA on accounts such as Adidas, Beats By Dre, and ESPN. 

Grech is formerly a creative director at Goodby Silverstein & Partners in San Francisco where he was part of the team that created insight-led concepts and campaigns for Xfinity, Tostitos and Cheetos. He also led digital creative for Jordan and Anheuser Busch at AKQA SF. 

Under the aegis of founders Jan Jacobs and Leo Premutico, Johannes Leonardo has initiated an expansion of its creative department. These latest developments dovetail with the appointment of Debra Sercy as chief talent officer, coming over from Grace Blue, and Jim Lasser as executive creative director, formerly of Wieden+Kennedy.


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