JOJX and Agile Films Join Forces In The U.S.
Select Agile directors to gain representation in the American ad market
  • LOS ANGELES
  • --

JOJX--the L.A. shop led by executive producers and partners Jackson Morton and Joe Care--has entered into a partnership with London-based Agile Films. The partnership expands the U.S. presence of some of Agile’s most sought after directors, adding Zac Ella, Joshua Vii, Noah Harris, Emilie Badenhorst, Jamie Whitby, and Lucy Bridger to JOJX’s roster. These directors bring with them a history of inventive and expressive filmmaking, featuring collaborations with brands like Nike, McDonald’s, Cadbury, Adidas, Dove, Google Pixel, and Tinder, among others.

This marks the first U.S. representation for Ella, Whitby, Bridger and Vii. Harris had previously been repped stateside by Elastic while Badenhorst was handled by the boutique house Couscous.

The partnership between JOJX and Agile Films reflects both companies’ vision for the future. Their collective aim is to highlight directorial voices whose work cuts through the noise, leaves a cultural impact, and stands the test of time. Agile’s storied commitment to developing work that humanizes brands and shapes cultures are artistic principles that JOJX shares. Agile, which has a track record of 20-plus years, is under the aegis of executive producer Myles Payne.

JOJX’s Morton said, “We at JOJX have long been fans of Agile Films, their drive to consistently push themselves forward, and of course, Agile’s incredible roster of talent. After meeting Myles and his team, it only confirmed that we’re ideologically of one mind, and we share many core tenets when it comes to business and creativity. Naturally, an official partnership was the next step for both of us, and we’re thrilled to make this official.”

Agile Films’ Payne added, “JOJX creates admirable work that constantly inspires us at Agile, and I’m endlessly thankful that our paths have crossed in the industry. We’re equally ambitious and voracious in testing the boundaries of where commercial filmmaking is headed. I could not think of a better partner to have in the U.S. as we mutually expand our horizons.”

Plans also call for select JOJX directors--still TBD--to gain representation in the U.K. via Agile. 

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