- NEW YORK
JoRoan Lazaro has been named executive creative director at BBH NY. He will report to BBH NY’s chief creative officer Gerard Caputo.
Prior to joining BBH NY, Lazaro was executive creative director at Havas where he led digital creative work for IBM, including marketing for the company’s AI and Machine Learning capabilities, IBM Watson and Cognitive. He has also held senior creative director positions at agencies including R/GA and The Barbarian Group where he helmed creative work for Samsung, as well as The Martin Agency and Crispin Porter + Bogusky.
Lazaro’s background also includes holding senior design positions in technology and gaming. He was director, user experience design at Electronic Arts and design director at AOL. In addition, he was creative director at Linden Lab (the makers of Second Life), where he worked on early VR.
CCO Caputo said, “JoRoan brings to BBH more than 20 years of in-depth tech and design experience--from VR to AI and Machine Learning to gaming. His deep understanding of design, business and technology will be an immediate asset to our diverse range of clients.”
Lazaro cited BBH’s acumen in “storytelling, driven by powerful creative and strategic thinking.” He added, “I’ve always embraced technology as an opportunity, not a threat, to advertising and creativity, and it’s a thrill to be joining BBH, which shares this viewpoint.”