Hogarth Worldwide, WPP’s specialist content production company, has added Lara Horowitz to its North America team as creative director.

Horowitz will drive innovation and creativity across the fashion, beauty and tech spaces, and lead the growth of the creative department in the U.S. 

Over the last 17 years, she has worked with a diverse group of brands including Nike, Google, Target, Audi, Levis, Victoria’s Secret PINK, Nokia, and Sony on award-winning 360° brand campaigns. She had most recently been creative director at Organic.

Horowitz excels in telling stories that solve problems and spark joy in unexpected ways through her design work. Her stories materialize in many different ways--in a campaign, a complex digital experience or even the creation of a brand’s design system. She is passionate about sustainable beauty and fashion brands.

“Lara’s energy, vibe and design-thinking approach to storytelling have already excited WPP clients and agency creatives,” said Hogarth global executive creative director Mehta. “She is a maker and an expert in creating bold, culturally relevant and meaningful work. Lara’s ability to listen to what clients and creatives want to achieve for their brands and then go into execution mode is one of her greatest assets to Hogarth.” 

“My aim is to elevate the work, inspire innovative thinking, and create experiences that are beautifully designed in both form and function for our clients at Hogarth,” said Horowitz. “At Hogarth there is such a diverse society of makers that craft brilliant ideas with excellence. The spectrum of creativity  is one of the opportunities I am most excited to be part of and especially when I think about innovation in the context of digital design and digital experience.”