Laura Fegley is joining BBDO Minneapolis as chief creative officer, effective August 23. She will partner with president and CEO Neil White and lead the agency’s creative department. 

Fegley is a self-described “Midwest boomerang,” She returned to the heart of the country five years ago after almost two decades at some of the most storied agencies in New York. As an executive creative director at BBH NY, she was the global creative lead on Vaseline, and she held creative director roles at JWT and Cliff Freeman and Partners. Since returning to the Midwest, she served as the ECD of Colle McCoy and HLK, and was the CCO of Chicago agency OKRP.

In her career Fegley has worked on everything from cars and beer to diapers and lasagna. Just some of the lengthy list of brands she’s worked on include Vaseline, Stouffer’s, Mercedes-Benz, Newell Rubbermaid brands, DosXX, Invisalign, Illinois Lottery, Associated Bank, DSW, The Recreational Boating and Fishing Foundation and the Governor’s office of Illinois during the height of COVID.

“Laura is an energetic and supportive leader that has a track record of creative excellence and strategic problem solving. I am confident she will be a great addition to our leadership team and drive the agency forward,” said White.