Leo Burnett London has appointed multi-award-winning creative Mark Elwood as its executive creative director. Elwood previously held the role of ECD at MullenLowe London.
Elwood joins Leo Burnett after a raft of new business wins in 2019 including McCormick, Iceland, Gulf Oil and AXA Global. He started his advertising career at Leo Burnett and has been at MullenLowe since 2017. He has overseen many lauded campaigns at MullenLowe, including the renowned NHS campaign “We are the NHS” in 2018.
Reporting to chief creative officer Chaka Sobhani, Elwood will be responsible for the day-to-day running of the creative department and for adding further creative excellence to Leo Burnett’s roster of clients such as McDonald’s, Kellogg’s, Butlin’s and Betfair.
Throughout his career, Elwood has worked at small and large agencies on an array of both domestic and global businesses for brands such as Cadbury, The British Heart Foundation, Wagamama, The Economist, Guinness, GAME, Co-op Bank and the NHS.
Elwood began his career as a graphic designer and has gone on to hold senior positions at JWT and AMV BBDO. From 2003, he spent eight years at Fallon London, joining as head of art before being promoted to partner and creative director.
In 2011 he founded 101 with Laurence Green, Phil Rumbol, Richard Flintham and Steve Waring.
Other creative highlights include Elwood’s work for the TATE, which won a Cannes Lions Grand Prix for print, and the Art Fund, which won three IPA Effectiveness awards.
Elwood joins the leadership team at Leo Burnett London headed by CEO Charlie Rudd, chief strategy officer Josh Bullmore, CCO Sobhani and most recently Carly Avener who joined the agency as managing director in October last year.