- LOS ANGELES
Linda Knight, formerly an executive creative director at TBWA\Chiat\Day, has joined Phenomenon as its chief creative officer.
Erica Hoholick, president of business transformation agency Phenomenon, said, “Linda has a stellar creative pedigree and an incredible reputation for mentoring, developing and managing strong creative talent. She is a generous, bold and inspiring leader who has an impressive following--not only with creatives, but clients we well. Her experience, creative ambition and management style are exactly what we need as we continue to grow in size, scale and aspiration.”
Knight began her career in Australia before being hired by Wieden+Kennedy, where she spent almost a decade working in the Portland, Ore. and Amsterdam offices. After W+K, she embarked on a freelance career, taking on assignments at CAA, R/GA, MAL and W+K. Over the course of her career, Knight has created large-scale, multi-platform, global campaigns for brands such as Nike, adidas, Gatorade and Coca-Cola. During her time at TBWA\Chiat\Day LA, Knight worked on the Grammys, Quickbooks, Nissan Heisman House, and was instrumental in winning Intel and Peak Games for the agency. She has completed the coveted “sports trifecta,” creating campaigns for the Super Bowl, the Olympics and the World Cup. She was also featured in the 2017 Business Insiders list of the 30 Most Creative Women in Advertising.
Knight said of her new roost, “The agency is perfectly positioned to take advantage of a moment in our industry where clients are looking for more from partners--for creative and business solutions that challenge what advertising agencies have traditionally been able to achieve. The clients and talent that have migrated to Phenomenon is testament to the fact that something special is happening at the agency, and I look forward to accelerating this momentum.”
Current Phenomenon clients include Intuit, Crate&Barrel, CB2, DC Entertainment, Warner Bros., KB Home, Pepsi, Procter & Gamble, American Express, Aetna, American Cancer Society, Providence St Joseph Health, TD Ameritrade and Neustar.