- SANTA MONICA, Calif.
Director Ali Ali has joined Little Minx for commercials and branded content in the U.S. He comes aboard a company roster consisting of such diverse filmmakers as Luca Guadagnino, Malik Sayeed, Augusto de Fraga, A.V. Rockwell, Andrew Dosunmu, Rodrigo Prieto and Carissa Gallo.
Ali continues to maintain Good People Films in his native Cairo. His work caught the eye of Little Minx founder Rhea Scott who’s enthused over his prospects in the American ad market. Ali had earlier been repped in the U.S. by Cultivate Media.
Ali’s international work spans campaigns for such brands as Vodafone, Google, Pepsi, Coca-Cola, Nestle and Orange Telecom. His body of work one year earned him inclusion in The Gunn Report’s rundown of the world’s top ten most-awarded directors.
Ali made his first industry mark on the ad agency side of the business, serving as an at director and creative director at the Germany offices of Leo Burnett, J. Walter Thompson and McCann. He then became ECD at DDB Berlin. In 2010, Ali co-founded the creative boutique Elephant in Cairo. A year later it was named one of the world’s three most exciting new agencies at the Cannes Lions. He walked away from that agency success in 2012 to focus full time on his directing career. Today he divides his time among Cairo, Athens and now the U.S.