- LOS ANGELES
Logan & Sons, the live-action division of bicoastal creative content studio LOGAN, has signed the directing duo Atanasio + Martinez for commercials and branded content in North America. Based in L.A. and London, the husband-and-wife team of Anthony Atanasio and Valerie Martinez has turned out campaigns for such clients as Nike, Audi, Budweiser, Hermes and Levi’s. Their spot for Nintendo, “School’s Out,” which combines acrobatic action with soaring views of Tokyo, won numerous accolades, including a pair of Clio and Addy awards.
Atanasio + Martinez’s global campaign for Etihad Airways starring Nicole Kidman received acclaim particularly for its accompanying virtual reality film that gave viewers an immersive experience aboard the airline’s ultra-luxurious Airbus A380 jet alongside the Hollywood star. Kidman praised the duo’s “unique eye.”
Prior to joining Logan & Sons, Atanasio + Martinez were repped by production house Contrast Eye.
“We’re excited to bring such an accomplished directorial team to the Logan & Sons roster,” said LOGAN executive producer Paul Abatemarco. “Atanasio + Martinez have created some of the most ambitious and well-received campaigns in recent memory.”
Atanasio + Martinez were drawn to Logan & Sons as a unique company and for the high-caliber work done by its directors as well as its commitment to listen to and support original ideas.