London Alley has added director Luke Monaghan to its roster for commercial and music video representation in the U.S. He was previously handled by RSA Films in the American ad market. Black Dog Films, a sister shop to RSA, had been his prior roost for music videos in the U.S. but continues to handle him for music clips in the U.K.

Monaghan hails from London and now calls Los Angeles, where London Alley is based, home. From his beginnings as an intern at MTV, Monaghan hit his stride directing music videos for the likes of Disclosure, Nick Jonas, and Sam Smith. Monaghan’s storytelling and his understanding of how to compel an audience with visual narrative led to collaborations with A$AP Rocky and the Channel 4 UK, and other highly impactful documentary-style shows. His versatility and distinctive cinematic perspective are evidenced in his successful collaborations with Smith, including “Writing’s On The Wall” and “Not The Only One,” both of which received nominations from the Brit Awards and the UK Music Video Awards, and his latest “Too Good At Goodbyes.” The videos have garnered well over 2 billion combined views.

Monaghan’s film State of Play for HBO, about the Mexican boxer Ray Beltran, earned him a Sports Emmy Award for Outstanding Short Sports Documentary. His two episodes for the docu-series Why We Fight were nominated at the Emmys for Outstanding Sports Series last year. In addition to Monaghan’s short films, his many commercial clients include Beats By Dre, Nike, Adidas, Fox Sports, Crown Royal, Stella Artois, and Levi’s.

Monaghan has a docu-series with Smith currently in production and is also developing several other documentary projects releasing in 2020.

Monaghan said, “I’m delighted to be joining such an exciting group of directors and a company pushing boundaries in all areas of film. We’ve got lots to make.”

“Luke’s versatility as an accomplished visual storyteller as well as a documentary filmmaker are undeniable,” said executive producer Jordana Freyberg. “He’s able to connect with his subjects without ever compromising beauty and intrigue. His addition to our team is the perfect culmination of a huge year for commercials for London Alley.”