Bicoastal production partner m ss ng p eces has added director Jon Jon “JJ” Augustavo to its roster for commercial, branded content and music video representation in the U.S. He had previously been repped by production house Knucklehead.

A first-generation Filipino-American filmmaker from Seattle, Augustavo has an innate cinematic talent and an authenticity in his storytelling. He is known for his viral music video projects with Macklemore (“Thrift Shop,” “Same Love,” and “Can’t Hold Us”), as well as Shawn Mendes, Nipsey Hussle, Mike Posner, Schoolboy Q, Jay Park, Eric Nam, Kygo, Afrojack, and others. Augustavo’s music video work has garnered over 3 billion combined YouTube views, and received accolades from the MTV Music Video Awards, the Grammys, the BET Awards, the UK Music Video Awards, and the Much Music Awards.

As a commercial director, Augustavo has partnered with international brands including Adidas, Jordan, Taco Bell, Jeep, Sony PlayStation, Puma, Verizon and Samsung.

“JJ’s work is so fresh because it’s personal. He brings an essential perspective and gorgeous visuals to every project,” said Kate Oppenheim, managing partner at m ss ng p eces. 

Augustavo shared, “As a filmmaker and storyteller, I am driven to share the experiences and voices of those who are rarely seen and heard. The team at m ss ng p eces absolutely supports that goal and I’ve always been excited by their work and ability to think outside the box.”