Marla Ulrich has joined BBDO Atlanta as head of production. Ulrich will report to Robin Fitzgerald, chief creative officer, and oversee the agency’s integrated production offering. She was most recently head of production at DDB San Francisco.
“Production is more important today than ever before, with our brand partners’ increasing need for more and more content and the increased number of platforms available to production,” said Fitzgerald. “Marla’s background in integrated production, her unconventional approaches to solutions and her outstanding client skills were what convinced us she was exactly the right person to lead us forward in this pivotal area.”
For the last three years as DDB San Francisco’s head of production, Ulrich led an integrated team of producers to develop that shop’s in-house studio capabilities and create diverse media for a multitude of platforms. Before moving to DDB, she worked at DAVID The Agency, producing the global Coca-Cola broadcast work for the 2016 Olympic Games. Prior to that, she was a creative producer for Anomaly, New York and KesselsKramer, London and Amsterdam, working on projects for Budweiser, Google, Renaissance Hotels, Panera and Duracell, among others.
BBDO Atlanta has enjoyed recent success, capturing five Lions – one of which was Gold – at the International Festival for Creativity in Cannes. Work was for Street Grace, which is dedicated to stopping sex trafficking. The agency has also added new clients such as Kefi and Ibotta to its growing list, which also includes Honey Baked Ham, Norwegian Cruise Line, and Sanderson Farms.