- Wednesday, Jun. 27, 2018
BMB has hired Matt Lever as its chief creative officer. He comes over to the London shop from VCCP where he’s been deputy executive creative director for the past three years. Lever starts his new role in August. He will oversee BMB’s creative output across all clients and disciplines and form part of the agency’s executive team. Lever replaces Jules Chalkey who joined Ogilvy & Mather London earlier this year.
At VCCP, Lever oversaw the rebrand of O2, which resulted in the award-winning “More for You” campaign. He also pitched for, won and worked on clients including Transport for London, Domino’s and Paddy Power. He has won around 60 awards to date, including Cannes Lions, D&AD awards, Campaign Bigs, Creative Circle, Clios, British Arrows and Eurobest.
Before VCCP, he worked at Wieden+Kennedy in Portland, Ore., for two years as a creative, working on Facebook, Nike, Old Spice, Kraft and Coca Cola.
Before that he was a creative director at DLKW Lowe. He started out at TBWA London under Trevor Beattie (founding partner of BMB), and has also worked at MCBD and RKCR/Y&R.
Lever’s award-winning work includes Morrisons’ “The Truth” campaign, which won two gold awards at the British Arrows and two golds at the Art Directors Club of New York in 2013. Other multi-award-winning work includes the Macmillan Cancer Support “Life With Cancer” campaign this year, the Time to Change “Reactions” work and Marie Curie Cancer Care’s “Symmetry” in 2014, along with campaigns for Amnesty, the Department of Health, Transport for London, Nissan and Whiskas.
Lever said of his new roost, “The industry’s changing every day and I feel really lucky to have the opportunity to help turn a brilliant and much-loved agency into a future-proof creative powerhouse.”
Beattie said, “I’ve known Matt Lever since he was a mere slip of a lad at TBWA. I’ve watched him fulfill all his early promise to become a major creative talent. Matt is a class act. And I’m honored and frankly wowed to see him take charge at BMB. It’s his to shape creatively now. And I know it’s in safe hands.”