- NEW YORK
Independent agency Mojo Supermarket has hired Mel Senecal as its director of integrated production, a new position at the NY shop. Senecal is joining Mojo following a 10-year tenure at McCann where she served as VP/executive producer leading all productions at m:united/McCann and overseeing productions for global markets.
At McCann, Senecal led production for a long list of clients, including Verizon, L’Oréal, Microsoft, and Coca-Cola. Her produced work features high-profile talent like Blake Lively, Freida Pinto, Lea Michele, Maurice Harris, Jorge Gutierrez, Melissa Arnot, Sandra Equihua, and Zoe Saldana.
“Work that shakes up culture is often almost impossible to produce because usually there’s no ‘best practice’ for it,” explained Mo Said, founder and creative chief at Mojo Supermarket. “So we didn’t need a producer, we needed a creative with a production title to sit in the creative department. I think we’ve successfully fooled everyone.”
While at McCann, Senecal founded McCann Q, the company’s LGBTQIA resource group. The group enabled the agency to spearhead excellent work like Mastercard’s “True Name” and “Acceptance Street,” as well as Verizon’s “Love Calls Back.” Entertainment Weekly called her most recent project with Microsoft, “Find Your Joy,” as one of the top holiday ads in 2020.
“I believe the advertising and marketing industry can affect societal change and make powerful social statements,” explained Mel Senecal. “I just want to shake sh*t up and I know Mojo is the place to do it.”