- NEW YORK (AP)
- --
The Super Bowl is advertising's biggest, glitziest stage.
Big name advertisers from Netflix to Google are paying as much as $7 million for a 30-second spot during the big game on Sunday, in order to capture the attention of the roughly 100 million viewers who tune in each year.
In order to get as much as a return on investment for those millions, most advertisers release their ads in the days ahead of the big game to get the most publicity for their spots. In the ads released so far, actor Miles Teller dances to customer-service hold music for Bud Light, Will Ferrell crashes popular Netflix shows like "Bridgerton" in a joint ad for GM and Netflix; and Alicia Silverstone reprises her "Clueless" character for online shopping site Rakuten.
BOOKING.COM
Actress Melissa McCarthy stars in a musical number for the travel site about her desire to go on a trip "somewhere, anywhere."
BUD LIGHT
Actor Miles Teller ("Top Gun: Maverick") and his wife Keleigh Sperry Teller dance to customer service hold music while drinking a Bud Light.
BUDWEISER
In a regional ad, a diverse group of people share a six-pack of Budweiser — a voiceover by Kevin Bacon showcases the "six degrees of Bud." Although he's not shown, the ad is a nod to the "Six degrees of Kevin Bacon" meme — the idea that anyone in the entertainment business can be linked to Kevin Bacon in six connections.
BUSCH LIGHT
A mountain man talk talks about surviving the outdoors in an ad that stars singer Sarah McLachlan spoofing her well-known and oft mocked animal-advocacy ad that uses her song "Angel."
DEXCOM
Singer Nick Jonas returns for the second year in an ad that highlight's Dexcom's glucose monitoring system.
DORITOS
Music stars Jack Harlow, Missy Elliott and Elton John team up in an ad for Doritos Sweet & Tangy BBQ that shows Harlow abandoning his rap career to focus on the triangle — a Doritos-shaped musical instrument.
DOWNY UNSTOPABLES
Super Bowl regular Procter & Gamble promotes its Downy Unstopables brand in an ad showing actor Danny McBride — who wants to go by "Downy McBride."
DRAFTKINGS
The online betting site shows stars including skateboard mogul Tony Hawk and singer Ludacris discussing DraftKings free bet offer at a party at actor Kevin Hart's house.
GENERAL MOTORS AND NETFLIX
Actor and comedian Will Ferrell drives different GM electric vehicles through different Netflix shows, including "Bridgerton" and "Stranger Things," to announce that Netflix will feature electric vehicles in its original shows.
HELLMANN'S
The mayo brand shows actors Jon Hamm and Brie Larson in a fridge with a jar of Hellmann's mayo — to drive home the point that Hellmann's would go well with a "ham and brie" sandwich.
MICHELOB ULTRA
Michelob Ultra's two ads are set at Bushwood Country Club, the fictional country club in "Caddyshack," and star a bevy of stars and athletes: tennis great Serena Williams, actor Brian Cox, Dallas Cowboys quarterback Tony Romo, soccer player Alex Morgan and boxer Canelo Alvarez.
POPCORNERS
The Frito-Lay brand recreates "Breaking Bad" with Bryan Cranston and Aaron Paul — but this time the duo are cooking up the PopCorners snack in their RV instead of anything illicit.
PRINGLES
Anyone can get their hand stuck in a Pringles can, according to Pringles' latest Super Bowl ad effort, including singer Meghan Trainor.
RAKUTEN
The online shopping site tapped "Clueless" stars Alicia Silverstone and Elisa Donovan to recreate a scene from the 1995 hit and convey that Rakuten gives shoppers cash back on purchases. Designer Christian Siriano also appears as a student.
UBER ONE
Uber's ad for its membership program Uber One shows hip hop mogul P. Diddy working to create a hit song for Uber One. The ad features singers of famous hits, including Montell Jordan ("This is How We Do It"), Kelis ("Milkshake"), Donna Lewis ("I Love You Always Forever"), Haddaway ("What is Love") and Ylvis ("What Does the Fox Say").
WORKDAY
In the first Super Bowl ad from the enterprise software company, actual rock stars Ozzy Osbourne, Billy Idol, Joan Jett and others complain that office workers shouldn't call each other "rock stars."
Client Netflix & General Motors Agency the community Joaquin Molla, global CCO, founder; Frank Cartagena, chief creative officer, NY; Lucas Bongioanni, executive creative director; Guilherme Grossi, Gabriel Gama, Federico Diaz, Juarez Rodrigues, creative directors; Marcelo Maciel, associate creative director; Ruth Bellotti, Ian Reichenthal, Chris Henchy, Harper Steele, writers; Laurie Malaga, EVP, head of integrated production; Chris Parke, executive producer; Diana Sanchez, associate producer; Luis Montero, CEO, Marci Miller, president, U.S.; Lee Maicon, EVP, chief strategy officer; Anthony Mariello, VP, brand strategy. Talent Agency UTA Marketing Media Agency Carat Production Company O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Devon Clark, head of production; Eric Liney, line producer. Editorial Mackcut Gavin Cutler, editor; Louisa Phillips, assistant editor; Sam Shaffer, sound design; Gina Pagano, post exec producer & producer. VFX Framestore New York Aron Hjartarson, executive creative director; Victoria Osborn, creative director; Sean Dollins, David Sudd, VFX on-set supervisors; Devon Taylor, Kenzi Parker, lead Flame; Karch Coon, lead compositor; Patrick Ross, lead CG artist; Jasen Aziz, Alex Harding, Alex Ling, Corrina Wilson, Danny Noren, Dave Chen, Sebastien Boulange, Ryan Ninko, 2D VFX artists; Mike Papagni, Minchung Cho, Nicolas Copete, Patrick Ross, Rui Yang, Sean Curran, Francisco Diaz, Erik Zimmerman, John Montefusco, Aaron Lawn, Alejandro Perez, Adam Thompson, Frankie Siegel, Kevin Rooney, Meghan Pangiochi, Omar Taher, Divyesh Shah, CG artists; Benjamin Walant, Harry Wormald, digital matte painters; Veronica Ferrari Delphin, Mohamed Ashraf, unreal artists; John DiMare, Jacob Sadowsky, online editors; Daniel Petersen, designer; Nick Fraser, VFX exec producer; Christina Chung, VFX producer; Jack Doremus, VFX production coordinator; Nadia Brent, bidding producer. Virtual Production & VFX Eyeline Studios Stephan Trojansky, president & CEO; Perry Kain, exec producer; Eranka Weerasuriya, head of production; Lukas Lepicovsky, Joe Ponsford, virtual production supervisors; Connie Siu, virtual production producer; Gabriel Dedic, director of imaging technologies; Anne Kim, Matthew Valverde, Unreal Engine operators; John Millward, Unreal Engine technician; Jan Huybrechs, volumetric capture supervisor; Samuel Price, Nicholas Otto, volumetric capture operators; Ari Karczag, motion capture stage manager; Jose Gayda Parino III, motion capture stage technician; Kevin Izumi, Price Wells, LED technical directors; Carlos Fueyo, virtual art director; Juliette Duncan, Mahmoud Hesham, Riley Morrissey, Jonathan Owen, Christian Pokorny, Jonathan Reynolds, Chris Suddaby, virtual art department; James Anderson, Brian Garrett, Andrea Jamiel, Rafal Janicki, Eric Krausz, Redmyn Lee, Holo Moon, Joana Pupeter, Nicol Du Toit, Florian Wehner, volumetric capture processing; Gaby Rios, Quinlan Saule, virtual production department managers; Lianette Alnaber, Alex Chun, Emma Selinski, Marc Thorineau, virtual production coordinators; Brian Tong, virtual production editor; Eric Krausz, Jeffrey Wilson, data acquisition; Sammy Clark, director of operations; Kyler Friol, assistant stage manager; Maxx Lee, head of engineering; Sunny Koya, IT; Jessica Harris, Derek Spears, VFX on-set supervisors; Jessica Harris, VFX supervisor; Pablovsky Ramos, CG supervisor; Nathanael Horton, associate VFX producer; Jayson Davis, Cederic Estevao, Hyein Jeong, Don Kim, Yann Leroux, Charana Mapatuna, Ivanna Mikhaylova, Danellie Norgate, Elam Parithi, Michael Queen, Sofia Rioja, Jay Seo, Ken Stewart, Scott Vosvurt, Ed Walters, Thomas Warrender, Justin Wong, Natalie Yoo, Zach Zaubi, Michael Zemaitis, 2D VFX artists; Rosie Bang, David Capon, Pochien Chen, Yu-Ju Chen, Pedro Dietrich, Azzard Gordon, Hyunsug Han, Jeong Han, David Herfindahl, SeGwang Jan, Minhee Kim, Bomin Lee, Wei Ling Lee, Mamta Mamta, Joe Mangione, Celleste Ng, Chaeyeon Park, Melvyn Polayah, Patrick Redmond, Carsten Schulte-Braucks, Amreen Singh, Mohan Singh, Magnus Skagerlund, Youngmin Son, John Sparks, Nithya Thangamani, Niklas Varga. Blair Werschler, Sidney Yang, Kaan Yilmax, Clim Yip, CG artists; Pierre Alexander, Mohamed Ali, Elena Boulankova, Laura Dart, Anuja Desai, Beata Gyermank, Giulia Spagni, VFX department managers. Color Company 3 Skip Kimball, Billy Landry, colorists; Ananda Reavis, color sr. exec producer; Dan Butler, color sr. producer; Jared Arkulary, color producer; Ryan Dale, color sr. production manager; Kent Bueno, color assistant production manager; Jack Molitor, Jake Grom, color production coordinator; Cory Musselman, color short form lead ops; Griffin Nasser, color prep team. Music duotone Ross Hopman, executive music producer; Peter Nashel, creative director; Gio Lobato, sr. producer; Jordan Lieb, Eric Hachikian, composer. Sound Design Sonic Union Steve Rosen, sound designer; Joey Glick, Macey Estes, audio assistants; Patrick Sullivan, exec producer. Mix Sonic Union Steve Rosen, Julienne Guffain, audio mixers; Joey Glick, Macey Estes, audio assist; Patrick Sullivan, exec producer.