Global production partner The Mill has added up-and-coming director duo Nothing Lost to its roster. Consisting of Chas Appeti and Junior Okoli, Nothing Lost will be handled worldwide by The Mill for commercials and shortform fare. The directorial team is repped by CAA for longform.
Nothing Lost will be based out of The Mill’s London studio. The duo’s accomplishments include earning inclusion into the 2019 Saatchi & Saatchi New Creators Showcase on the strength of their Big Tobz music video “WOKE.” The clip reflects the song (“WOKE” standing for “We’re Only Killing Each Other”) which deals with the consequences of escalating violence in our society.
Appeti and Okoli met five years ago, struck up a friendship and collaborative rapport. Both had strong backgrounds in cinematography, film, music and visual arts; Appeti being a well-known director, DP and graphic designer who had been creating videos and visual arts pieces for many years while Okoli established himself as a passionate director, writer and storyteller. The two came together to form an impactful team. With strong links in and throughout the music and creative art scene in the U.K. and abroad, Nothing Lost gained momentum through their honest yet beautiful visuals and storylines.
Nothing Lost recently gained further recognition as the directors and producers of the new Amazon Prime Video original series Jungle. The six-part musical drama follows the connected lives of two strangers, viewed through the world of U.K. rap, grime and drill music, aiming to give a new perspective on inner-city London living and its diverse culture.
Mill producer Tanya Ferguson said, “Having a creative duo like Nothing Lost with The Mill will bring a more dynamic and diverse offering to what we develop in both long and short-form work. As the industry evolves and responds to create more moving stories, so will we. Our aim is to open up wider opportunities to them beyond that of the music industry and explore more challenging content briefs.”
Prior to joining The Mill, Nothing Lost was repped by London-based Armoury.