• Friday, Jan. 29, 1999
NBA Ads Try To Woo Viewers: Post-Lockout Spots Use Humor, Soft Sell.

The NBA is back, but the same cant be said of all the fans, the group most hurt by this seasons prolonged lockout. So, in an effort to win back viewers turned off by the players/owners standoff, the NBA and teams are scrambling to get ads on the air.

Even during the lockout, viewers were...

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