• Friday, Mar. 12, 1999
A New Ad Approach Refreshes Feminine Product Category: Lesli Linka Glatter-Directed Tampax Spots Via Leo Burnett Focus On Freedom And Empowerment.

Typical feminine hygiene and tampon spots are high on the cringe factor for viewers, both male and female. Weve all seen product demonstrations with blue liquid and those monologues in which women talk earnestly about freshness and absorption. Ick.

There is none of that in a new spot...

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