Nike's "You Can't Stop Us" Wins Primetime Commercial Emmy
Nike's "You Can't Stop Us"
Wieden+Kennedy, Pulse Films score TV Academy honor for spot directed by Oscar Hudson
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Nike’s “You Can’t Stop Us”--directed by Oscar Hudson of Pulse Films for Wieden+Kennedy--won the primetime commercial Emmy on Sunday (9/12) during the third of three Creative Arts Emmy Awards ceremonies held this weekend at LA Live in downtown Los Angeles.

The spot shows how--in the face of unprecedented challenges, including a pandemic--the power of sport still inspires. We have not stopped needing sport and it continues to be a source of inspiration, showing the world what’s possible when we come together.

Narrated by Megan Rapinoe, U.S. soccer star, two-time World Cup Champion and equality activist, the film shares a dynamic split screen series detailing 36 pairings of athletes and relating the kinetic movement of one sport to another. The collective of everyday and elite athletes includes Rapinoe, Serena Williams, LeBron James, Colin Kaepernick, Naomi Osaka, Simone Biles, Eliud Kipchoge, Cristiano Ronaldo, and Kylian Mbappé Developed through research of over 4,000 individual pieces of footage, the resulting montage underscores commonalities shared by athletes around the world, highlighting connections and unity we may not always see, and shows the platform that sport provides for athletes from all levels and all walks of life to raise their voice, advocate for change and stand up for our communities. 

“You Can’t Stop Us” topped a field of nominated commercials this year which also consisted of: Apple AirPods’ “Jump” directed by Sam Brown of Imperial Woodpecker for TBWA\Media Arts Lab; Apple Watch Series 6’s “It Already Does That” helmed by Craig Gillespie of MJZ; “Alexa’s Body” for Amazon Alexa, directed by Wayne McClammy of Hungry Man for Lucky Generals; “Better | Mamba Forever,” a Nike tribute to the late, great Kobe Bryant directed by Melina Matsoukas of PRETTYBIRD for Wieden+Kennedy; and Beats by Dr. Dre’s “You Love Me,” also directed by Matsoukas, for agency Translation, LLC.

The win for “You Can’t Stop Us” continues an Emmy tradition for Nike and Wieden+Kennedy. Nike’s “The Morning After”--directed by Spike Jonze of MJZ for Wieden+Kennedy--won the primetime spot Emmy in 2000. And Nike’s “Dream Crazy”--directed by Lance Acord, Emmanuel “Chivo” Lubezki and Christian Weber of Park Pictures for Wieden+Kennedy--earned the Emmy in 2019. 


Client Nike Agency Wieden + Kennedy Portland Jason Bagley, Eric Baldwin, executive creative directors; Alberto Ponte, Ryan O’Rourke, creative directors; Dylan Lee, copywriter; Naoki Ga, art director;  Matt Hunnicutt, director of production; Jake Grand, Krystle Mortimore, executive producers; Katie McCain, Byron T. Oshiro, sr. producers; Samson Selam, Shani Storey, associate producers; Saba Spencer, David Ramirez, creative operations managers; Andy Lindblade, Paula Bloodworth, global group strategy directors; Nathan Goldberg, AJ Blumenthal, brand strategy directors. Production Company Pulse Films Oscar Hudson, director; Logan Triplett, DP; Darren Foldes, Davud Karbassioun, exec producers; Hillary Rogers, managing director; Dennis Beier, line producer. Editorial JOINT Peter Wiedensmith, Jessica Baclesse, editors; Jasmine McCullough, JC Nunez, cutting assistants; Charlie Harrington, Kris Faris, Luke Buckley, assistant editors; Ben Corbin, Damian Riddell, After Effects; Izzie Raitt, footage researcher; Leslie Carthy, post exec producer; Kathleen Russell, post producer; Aubree VanDercar, postproduction coordinator. VFX  a52, Santa Monica, Calif. Patrick Murphy, VFX supervisor, lead Flame artist; Andy Wilkoff, CG supervisor; Steve Wolff, Urs Furrer, Matt Sousa, Stefan Gaillot, Andy Rafael Barrios, Hugh Seville, Richard Hirst, Adam Flynn, Dan Ellis, Kevin Stokes, Chris Riley, Rod Basham, Michael Vaglienty, Enid Dalkoff, Susanne Scharping, Flame artists; Dustin Mellum, 3D artist; Joe Chiechi, Mike Bettinardi, Michael Cardenas, tracking; Kevin Stokes, Chris Riley, Sam Kolber, online editors; Andrew Rosenberger, Everett Cross, Jillian Lynes, producers; Patrick Nugent, Kim Christensen, EPs; Jennifer Sofio Hall, managing director; Daniel de Vue, colorist; Jenny Bright, color producer; Thatcher Peterson, color EP. (Toolbox: Flame, Photoshop, After Effects, Maya w/VRay, PF track) Elastic, Santa Monica (design studio) Jeff Han, art director; Paul Makowski, Adam Goins, producers; Nader Husseini, Julia Wright, Chad Danieley, Aziz Dosmetov, Trix Taylor, Lucy Kim, Alex Silver, animators; Zach Wakefield, deputy head of prodn.; Luke Colson, EP; Kate Berry, head of production; Jennifer Sofio Hall, managing director. Music Daylight by Cowboys in Japan Sound Design & Mix JOINT Noah Woodburn, sound designer, audio mixer.


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