#NoKidsInCages, "Scoops Ahoy," "5B," "Chicken Wars," "Swipe Night" Score Multiple Honors at AICP Next Awards
A scene from Johnson & Johnson's documentary "5B"
m ss ng p eces tops production companies with five wins spanning work for Baskin-Robbins, Tinder, Ally Bank
  • NEW YORK
  • --

The 2020 AICP Next Awards debuted tonight (6/16) during a special virtual premiere held online in the wake of social distancing initiatives driven by the COVID-19 pandemic. The presentation is the first of three virtual celebrations that comprise AICP Week--which will also include premieres of the AICP Post Awards on June 17 and the AICP Show: The Art & Technique of the Commercial on June 18. 

Five campaigns were multiple winners in the 2020 Next Awards: 

  • RAICES #NoKidsInCages from Badger & Winters won in three categories: Next Experiential, Next Purpose Driven and Next Real Time Engagement. 
  • Baskin-Robbins’ “Scoops Ahoy: Operation Scoop Snoop,” created by 22squared and produced by m ss ng p eces, was a winner in Next Branded Content & Entertainment and Next Integrated Campaign.
  • Johnson & Johnson’s “5B,” created by UM and produced by Saville Productions, was a winner in Next Branded Content and Next Purpose Driven.
  • Popeyes Louisiana Kitchen’s “Popeyes Chicken Wars,” created and produced by GSD&M, won in Next Social and Next Real Time Engagement. 
  • Tinder’s “Swipe Night,” created by 72andSunny and also produced by m ss ng p eces, won in Next Digital Experiences and Next Integrated Campaign. 

It was a big night for the production company m ss ng p eces, which was represented on the Next Awards winners list five times; in addition to its work for Baskin-Robbins and Tinder, it also produced a winner in the Next Extended Reality category for Ally Bank titled “Grow Your Fortune,” created by Anomaly. 

Tiffany Rolfe, EVP and U.S. chief creative officer for R/GA, served as this year’s AICP Next Awards Judging chair--a role she will repeat in 2021, owing to the truncated judging process for this year’s competition, which omitted its in-person curatorial committee review in light of the ongoing pandemic. 

As with the AICP Show, The AICP Next Awards honorees are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works, and each year’s shows in their entirety, including this year’s winners, can be viewed here

The 2020 AICP Next Awards recognizes work in 13 categories: Branded Content & Entertainment, Creative Data, Digital Experiences, Experiential, Extended Reality, Influencer, Innovation, Integrated Campaign, Purpose Driven, Real Time Engagement, Social, Web Film, Under 15 Seconds and Web Film, Over 15 Seconds.

Prior to the premiere of the Next Awards, a series of online panel discussions focusing on key shortlisted entries across the three AICP Awards competitions, in which members of the client, agency and production teams offered insights into the honored work, were posted on the AICP website and can be viewed here. Next Awards winners “Scoops Ahoy: Operation Scoop Snoop,” “5B” and Apple’s “Daughter” are included in the series. 

Cosmo Street created the opening sequence for the Next Awards virtual presentation, and Musicbed provided the music. The Jury President films, which introduced the winners in each category, were directed by Lance Oppenheim of m ss ng p eces and edited by Tony LaRocca of Cosmo Street. The AICP Awards sponsor reel, which plays at the start of each AICP Week virtual awards show, was created by Framestore, with music by Human. 

Here’s a rundown of the evening’s honorees:

2020 Next Awards

Branded Content & Entertainment

Johnson & Johnson “5B”
Production/Development Companies: Saville Productions, UM Studios
Director/Developer/Producer: Dan Krauss
Director/Developer: Paul Haggis
Producer/Developer: Rupert Maconick
Associate Producers: Chris Buzzini, Theresa Schwartzman
Advertising Agency: UM
Executive Producers: David Moore, Brett Henenberg, Craig Greiwe
Co-Executive Producers: Christopher Dillon, Jo Francis, Deborah Hoffman
Producers: Brendan Gaul, Jill Gorecki
Vice President, Corporate Equity: Sarah Colamarino, Johnson & Johnson
Senior Director of Corporate Equity: Andrea Higham, Johnson & Johnson
Global Connections Director: CP Robinson, Johnson & Johnson
Producer: Guru Gowrappan, Verizon Media Group
Producer: Hayley Pappas, RYOT Films

Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”
Production/Development Company: m ss ng p eces
Director/Developer: Mike Woods
Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
Producer: Lawrence Lewis
Advertising Agency: 22squared
Agency Chief Creative Officer: Matt O’Rourke
Agency Group Creative Director: Curt Mueller 
Agency Creative Team: Peter Kehr, Alex Lukacs, John Stapleton
Agency Head of Production: Chris Kyriakos
Agency Senior Producer: Chris Parke

Creative Data

Thorne “The Frontier Within”
Production/Development Companies: Active Theory, Marshmallow Laser Feast, Plan8
Directors/Developers: Andy Thelander, Barney Steel, Michael Anthony
Advertising Agency: Droga5
Agency Creative Leadership: David Droga, Neil Heymann, Sally-Anne Dale
Agency Creative Directors: Juliana Cobb, Victor Monclus Gonzalez, Henry Kember
Agency Creative Team: Belen Marquez, Astrid Andujar, Dan Litzow
Agency Design Team: Nate Moore, Dan Pulito, Brian Moore
Agency Production Team: Justin Durazzo, Isabella Lebovitz, Aaron Matys
Agency Account Management Team: Alex Woods, Liz Federico, Jeff Whisper
Agency Strategy Team: Ben Brown, Kaveri Gautam, Anthony Khaykin

Febreze “The Most Undisruptive Radio Ads”
Production/Development Company: Junto Sounds
Advertising Agency/Director/Developer: Grey Midwest
Agency Chief Creative Officers: Adam Kahn, Rodrigo Jatene
Agency Group Creative Director: Margaret Russo
Agency Associate Creative Directors: Chris Kowalak, Marissa Kramer
Agency Art Directors: Mark Van Patten, Mitch Beckman

Digital Experiences

New York Live Arts, Bill T. Jones, Google Creative Lab “Body, Movement, Language” 
Advertising Agency/Production Company/Director/Developer: Google Creative Lab
Development Companies: New York Live Arts, Flies Collective, Mixtape Club, Use All Five

Tinder “Swipe Night”
Production/Development Company: m ss ng p eces
Director/Developer: Karena Evans
Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
Producer: Fuliane Petikyan
Advertising Agency: 72andSunny
Agency Producer: Kate Morrison

Experiential

Santander “In Her Shoes”
Production/Development Company: HELO
Director/Developer: Annie Saunders
Executive Producer: Justin Moore Lewy
Advertising Agency: Arnold Boston
Agency Executive Creative Director: James Bray

RAICES “#NoKidsInCages”
Advertising Agency /Production Company/Director/Developer: Badger & Winters
Agency Chief Creative Officer: Madonna Badger
Agency Executive Creative Director: Grace Chu
Agency Associate Creative Directors: Matthew Scott, James Best 
Agency Head of Production: Celeste Holt-Walters
Agency Producer: Willa Dorn Lilien
Agency Management Supervisor: Nicole Del Mauro

Extended Reality

AT&T, Samsung “AT&T 5G Fan Experience”
Production/Development Company: Nexus Studios
Director/Developer/Creative Director: Alex Jenkins
Head of XR & Interactive Arts: Luke Ritchie

Ally Bank “Grow Your Fortune”
Production/Development Company: m ss ng p eces
Director/Developer: Mike Woods
Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
Producer: Brian Malott
Advertising Agency: Anomaly

John F. Kennedy Library & Museum “JFK Moonshot”
Production Company/Director/Developer: UNIT9
Director/Developer: John F. Kennedy Library & Museum
Advertising Agency/Director/Developer/Social Media Team: Digitas
Agency Creatives: Atit Shah, Sue DeSilva, Mark Philip 
Agency Producers: Peter McCann, Amber Harris, Melanie Liu

Influencer

Planned Parenthood “Roo High School”
Advertising Agency/Production/Development Company: R/GA

Kentucky Fried Chicken “Virtual Influencer Colonel Sanders”
Production/Development Company: Generic Versatility Inc.
Director/Developer: Nick DenBoer
Advertising Agency: Wieden+Kennedy
Agency Executive Creative Directors/Directors/Developers: Jason Bagley, Eric Baldwin
Agency Creative Directors/Directors/Developers: Jarrod Higgins, Freddie Powell 
Agency Copywriter: Grant Thomas 
Agency Art Director: Michael Brandes 
Agency Producers: Eddye Borgese, Eunice Pang 
Agency Account Team: Kimmy Cunningham, Lindsey Patterson 
Agency Strategy/Social Media Team: Britton Taylor, Andrew Clayton 
Agency Social Media Team: Anjali Patel, Ryan Tenzeldam 

Innovation

Daughters of the Evolution “Lessons in Herstory”
Production/Development Company: GS&P Labs, GS&P Design
Directors/Developers: Troy Lumpkin, August Bjornberg
Advertising Agency: Goodby Silverstein & Partners
Agency Chief Creative Officer: Margaret Johnson
Agency Associate Creative Directors: Paul Nowikowski, Ricardo Uribe
Agency Creatives: Eleanor Rask, Trevor Joplin
Agency Designer: Maria Vaquero
Agency Producer: Tena Goy
Agency Account Director: Melissa Buck 
Agency Account Manager: Lexie Hartnett 
Agency Brand Strategist: Shaza Elsheshtawy

Ayax TOYOTA “The Hy Project”
Advertising Agency/Production/Development Company: The Electric Factory
Director/Developer: Piter Moreira, Niko Films
Agency Creative Directors: Juan Ciapessoni, Federico Cibils, Gustavo Etchandy
Agency Art Director: Juan Diego Vispo
Agency Creative Associate: Edu Pou

Integrated Campaign

Baskin-Robbins “Scoops Ahoy: Operation Scoop Snoop”
Production/Development Company: m ss ng p eces
Director/Developer: Mike Woods
Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
Producer: Lawrence Lewis
Advertising Agency: 22squared
Agency Chief Creative Officer: Matt O’Rourke
Agency Group Creative Director: Curt Mueller 
Agency Creative Team: Peter Kehr, Alex Lukacs, John Stapleton
Agency Head of Production: Chris Kyriakos
Agency Senior Producer: Chris Parke

Tinder “Swipe Night”
Production/Development Company: m ss ng p eces
Director/Developer: Karena Evans
Executive Producers: Ari Kuschnir, Kate Oppenheim, Brian Latt, Edward Grann, Dave Saltzman
Producer: Fuliane Petikyan
Advertising Agency: 72andSunny
Agency Producer: Kate Morrison

Purpose Driven 

RAICES “#NoKidsInCages”
Advertising Agency /Production Company/Director/Developer: Badger & Winters
Agency Chief Creative Officer: Madonna Badger
Agency Executive Creative Director: Grace Chu
Agency Associate Creative Directors: Matthew Scott, James Best 
Agency Head of Production: Celeste Holt-Walters
Agency Producer: Willa Dorn Lilien
Agency Management Supervisor: Nicole Del Mauro

Johnson & Johnson “5B”
Production/Development Companies: Saville Productions, UM Studios
Director/Developer/Producer: Dan Krauss
Director/Developer: Paul Haggis
Producer/Developer: Rupert Maconick
Associate Producers: Chris Buzzini, Theresa Schwartzman
Advertising Agency: UM
Executive Producers: David Moore, Brett Henenberg, Craig Greiwe
Co-Executive Producers: Christopher Dillon, Jo Francis, Deborah Hoffman
Producers: Brendan Gaul, Jill Gorecki
Vice President, Corporate Equity: Sarah Colamarino, Johnson & Johnson
Senior Director of Corporate Equity: Andrea Higham, Johnson & Johnson
Global Connections Director: CP Robinson, Johnson & Johnson
Producer: Guru Gowrappan, Verizon Media Group
Producer: Hayley Pappas, RYOT Films

Real Time Engagement

Popeyes Louisiana Kitchen “Popeyes Chicken Wars”
Advertising Agency/Production/Development Company: GSD&M
Agency Chief Creative Officer: Jay Russell
Agency Creative Directors: Leigh Browne, Jon Williamson
Agency Group Creative Director: Tom Hamling
Agency Creative Team: Stephen Litner, Dina Zolan
Agency Group Account Director: Carrie Hines
Agency Account Team: Liam Doherty, Lacey Bobo, Morgan Spencer
Agency Director of Social Media: Janice Suter
Agency Associate Director of Social Media: Randy Romero
Agency Social Strategist: Angela Brown
Agency Social Media Manager: Gracen Cohen

RAICES “#NoKidsInCages”
Advertising Agency /Production Company/Director/Developer: Badger & Winters
Agency Chief Creative Officer: Madonna Badger
Agency Executive Creative Director: Grace Chu
Agency Associate Creative Directors: Matthew Scott, James Best 
Agency Head of Production: Celeste Holt-Walters
Agency Producer: Willa Dorn Lilien
Agency Management Supervisor: Nicole Del Mauro

Social

March For Our Lives “Generation Lockdown”
Production/Development Company: Hungry Man
Director/Developer: Bryan Buckley
Advertising Agency: McCann New York
Agency President: Devika Bulchandani
Agency Chief Creative Officer, North America: Eric Silver
Agency Co-Chief Creative Officers: Sean Bryan, Tom Murphy
Agency Global Executive Creative Director: Pierre Lipton
Agency Executive Creative Director: Marco Pupo
Agency Creative Directors: Karsten Jurkschat, Alex Little
Agency Chief Production Officer: Nathy Aviram
Agency Executive Producer: John McAdorey
Agency Lead Producer: Gabrielle Levy
Agency Chief Communications Officer, Worldgroup: Jeremy Miller
Agency Strategy Director of Social and Mobile: Whitney Alexander
Agency Directors of Business Affairs: Danielle Korn, Wilmien Blake
Agency Director of Talent Partnerships: Kimberly Kress
Agency Director of Talent Payment: Terry Marcello
Agency Senior Project Manager: Bristol Parrish
Co-Founder: Lauren Hogg, March For Our Lives
Co-Founder/Content Creator: Ryan Deitsch, March For Our Lives
Director of Operations: Amanda Conlee, March For Our Lives
PR Agency: Precision Strategies

Popeyes Louisiana Kitchen “Popeyes Chicken Wars”
Advertising Agency/Production/Development Company: GSD&M
Agency Chief Creative Officer: Jay Russell
Agency Creative Directors: Leigh Browne, Jon Williamson
Agency Group Creative Director: Tom Hamling
Agency Creative Team: Stephen Litner, Dina Zolan
Agency Group Account Director: Carrie Hines
Agency Account Team: Liam Doherty, Lacey Bobo, Morgan Spencer
Agency Director of Social Media: Janice Suter
Agency Associate Director of Social Media: Randy Romero
Agency Social Strategist: Angela Brown
Agency Social Media Manager: Gracen Cohen

Web Film, Over 15 Seconds

Apple “Daughter”
Production/Development Company: brother
Director/Developer: Theodore Melfi
Director of Photography: Lawrence Sher
Executive Producer: Rich Carter
Editor: Giovanni Messner
Advertising Agency: TBWA\Media Arts Lab Shanghai
Agency Producers: Sidney Lim, Phoebe Fan

Guinness “Liberty Fields”
Production/Development Company: Stink Films
Director/Developer: Mackenzie Sheppard
Executive Producer: Blake Powell
Advertising Agency: AMV BBDO

Web Film, Under 15 Seconds

Hulu “No Ads”
Production/Development Company: MJZ
Director/Developer: Craig Gillespie
Director of Photography: Masanobu Takayanagi
Production Designer: Jamie Vickers
Producer: Martha Davis
Advertising Agency: Big Family Table
Agency Executive Creative Director: Guto Araki

Mars Petcare “No One Quite Like a Dog”
Production/Development Company: O Positive
Director/Developer: Ken Herzog
Executive Producers: Ralph Laucella, Marc Grill
Editor: Pamela Petruski, Mackcut
Advertising Agency: BBDO New York
Agency Chief Creative Officer, Worldwide: David Lubars
Agency Chief Creative Officer, New York: Greg Hahn
Agency Executive Creative Directors: Peter Kain, Gianfranco Arena
Agency Creative Directors: Carolyn Davis, Matthew Page
Agency Producers: David Rolfe, Diane Hill, Molly Ross

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