• Friday, Apr. 14, 2000
Nonprofit Gets Results With Foray Into Paid Advertising

With its latest campaign, the Atlanta-based American Cancer Society (ACS) has gone where few nonprofit organizations have gone before: into the realm of paid advertising. The "He," "She," "You" and "Usted" ("You" in Spanish) spots are part of the ACS's $12 million Hope.Progress.Answers. campaign...

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