The U.K. hub of creative studio Ntropic has brought on board directors Brian Williams and KAM (Katie McQuillan).

KAM joins from The Mill where she served as a director. There she first met Ntropic executive creative director Aidan Gibbons, forming a friendship that informed her professional path and facilitated her eventual move to Ntropic. Over her career, KAM has brought her heightened perspective to various spots for EA Sports/FIFA, Irish e-commerce startup Haru, as well as her own short film A-Z of NI which breaks down famously inscrutable Northern Irish slang with deft wit and a pinch of ridiculousness. Now, at Ntropic, she will serve as both a director and art director, helping to guide the studio’s overall creative vision. 

Meanwhile, Williams originates from the world of graphic design, having worked on album covers (most famously U2’s Zooropa) before moving into becoming an advertising and short film director. At agency Dynamo, he worked on channel visuals for TG4, TV3 and the MTV Music Awards. Since then, he’s created major heartfelt campaigns for Toyota, Bridgestone, and Children in Need, cinematic stories for Jose Cuervo and high concept work for Rolls Royce. His hands-on approach involves capturing the ordinary in extraordinary ways or creating worlds from scratch, whether with physical sets, installations or fully CG.

“When we set out on this journey to launch the London office, we started thinking about the people that we want to partner with-people that make sense for the collaborative type of studio that we are building,” said Ntropic founder and chief creative officer Nate Robinson. “It’s people that are like-minded, with different styles but all very complementary to one another. Both Brian and Katie are egoless creatives who also have confident ideas about the stories they want to tell and are super passionate about what they do.”

Both Williams and KAM are repped at Ntropic by Bec Cunningham. Ntropic maintains offices in San Francisco, Los Angeles, New York City and London.