Olivier Lefebvre has been promoted from executive creative director to president and partner at FF Paris, the creative boutique agency founded by Fred & Farid.
This brings the Paris office in line with FF’s bureaus in Shanghai, Los Angeles, and New York, putting an executive from the creative division in charge of overall operations. FF began this strategic leadership shift in 2012 to be better-placed to respond to the rapid changes currently revolutionizing the marketing industry. FF Paris aims to be even more connected with the group’s three other agencies by intensifying collaboration between international teams and increasing direct contacts between creative people and the clients.
Lefebvre started as a copywriter at DDB Paris and became creative director at CLM-BBDO in less than 10 years. In 2014, he joined FF Paris as executive creative director. Throughout his career, he worked for more than 30 French and international brands such as Mercedes France, Tag Heuer Worldwide, Pepsi-Co International, Mars Group (Mars, Snickers, M&M’s,Whiskas, Suzy Wan), Greenpeace, Audi, Lipton International, Aviva, Eurostar, The Economist (worldwide campaign), EDF Digital, La Redoute, Bouygues Telecom,l’Equipe, Voyagessncf.com, and Inpes Tabaco.
Lefebvre is part of the exclusive Club of French Creative Directors, and is internationally multi-awarded: more than 35 Lions (including 8 golds), 9 D&AD (including 3 Yellow Pencils, 8 Graphite Pencils), 30 One Show awards (including 1 Best of Show), 35 Clio awards, and 50 Eurobest awards.