- LONDON/LOS ANGELES
Content studio Pulse Films has signed director Omri Cohen for global representation. His body of work spans such brands as Nike, Gatorade, Puma, Amazon, NBA, Xbox, Pepsi, Coca-Cola, NFL, Verizon, Comcast, Coors and Microsoft. Cohen’s campaign for Nike Japan, “Minohodoshirazu”--meaning don’t know your place--challenged Japanese society to break out of the mold and break the rules sent waves through Japan and garnered local honors.
Recently, he directed a film for XBOX with Real Madrid and shot Nike’s launch film for the new NBA jersey starring some of the biggest names in basketball including Kevin Durant, Paul George and DeMar DeRozan.
Over the last year, Cohen lived with the Lakota Sioux tribe of North Dakota filming a documentary that follows 12 young warriors on horseback who faced down the North Dakota police and National Guard during the Standing Rock protests against the DAPL oil pipeline.
“I knew I found ‘home‘ when I experienced the passion and drive that Pulse Films has for pursuing work that transcends advertising and aims to define culture,” said Cohen. “It’s a rare environment for a filmmaker to have the genuine support of a partner who is just as eager to take creative chances and really get behind ideas. It feels good to be have the Pulse Films family behind me - it’s a support system that is built to handle any form from big ads, music videos, long form content and films.”
Prior to joining Pulse, Cohen had been represented by Anonymous Content. He made his initial directorial splash back in 2007, winning the first music video contest on YouTube for the Red Hot Chili Peppers’ “Charlie.” Cohen went on to direct his first commercial campaigns for Nike and Microsoft and earned a slot in SHOOT’s 2011 New Directors Showcase.
Darren Foldes, sales EP in commercials and branded entertainment for Pulse Films, said of Cohen, “His passion for craft and story and his instincts for finding the right talent and working to bring out natural and meaningful performances make him a truly exceptional filmmaker.”