• Monday, Aug. 29, 2016
Panera CEO Critical Of McDonald's Marketing, Discusses Image Building
  • NEW YORK (AP)
  • --

Panera founder and CEO Ron Shaich considers himself the "discoverer-in-chief," meaning he's in charge of ensuring the bakery chain's image doesn't grow stale.

The company's recent efforts include ridding its menu of ingredients with long, chemical-sounding names people might find...

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